An SMS or something else. It wouldn't be too hard, if you targeted someone specific, to send a well-made email to that person showing his friend, boss, ... address or something, or even hide behind an address like it@company.com requesting all users to update an app.
A "huge" vulnerability doesn't mean it can affect absolutely everyone.
Which is how a few app in the business world are installed, like from private app stores. and this isn't being stupid, this is doing what your company request you to do
So now, you have to know my boss/friend's email address, or the email address of where I work, in order to trick me into installing an app from an email or SMS? I mean, I can understand that this is a problem that Apple needs to fix, but come on. That's a lot of "ifs" to go through just to get me to install a mimicked app.
Also, what happens when I realize that the New Flappy Bird app installed over my Gmail app, and I delete it? Or, I simply restore my phone from a previous backup, before the app was installed? I mean, you did have to take me to a 3rd party website to install an app that never really installed. Anyone with common sense is going to know that something is up at that point.
			
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