Clever
This is clever marketing, it will be featured in countless magazines and websites, creating free advertising for the Behringer brand. Of course the product itself is a joke.
Regarding their usual products, indeed not for serious studio work, but they have some interesting tools for a good price that will appeal to those who like to tinker with audio.
For example, like an equalizer (Ultracurve DEQ) that works completely in the digital domain, and that can do auto calibration with many many options. It is interesting to put it between a cd player and a proper d/a convertor. No, it not a Theta device, but fun. I experimented with the previous version. They also have a very configurable all digital active filter, great if you tinker with loudspeaker diy projects.
Finally, for simple podcast needs, their entrylevel usb mixers and microphones can suffice.