Wife and I had 7 Plus and 7 respectively. Wife's 7 Plus though was cracked, being temperamental ... so we took advantage of carrier offers and upgraded to Max and XS; otherwise, I would have probably held out, to the best of my ability, till next year. The Max is a beautiful phone - no doubt - but too big for me. Loving the OLED! If you have an X ... the XS/Max is a hard pill to swallow. For me, the only way I could justify that would be maybe if I took a ton of pictures and needed the better camera.