The more I think and learn about the curious pricing of the 27 iMac, the more bizarre and incredible it seems.
It has a resolution of 2560x1440, which no other monitor in the industry seems to have (that I can find). 30 LCDs are the same width but 1600 tall. Shrinking 2560-wide into a screen thats 3 smaller diagonally yields an impressive pixel density, especially given the panels still-immense size.
It has an IPS panel. IPS is the best and most expensive LCD type, giving the best viewing angle and the least color- and brightness-shifting as the angle increases in any direction. Nearly every panel on the market, including every laptop panel, is the cheap TN type. (TN panels wash out as soon as you move your head slightly, especially vertically, which is why its so hard to find a good viewing angle for your laptop lid while watching a dark movie.) Other 27 TN panels exist (only at the lower 1920x1080 resolution), but I cant find any other 27 IPS panels.
Its also LED-backlit.
So its a very high-specced, brand new panel thats apparently not being mass-produced yet (since no other monitors for sale are using it). That must be expensive. How much of the base 27 iMacs $1700 retail cost does this represent?
The closest existing panel for comparison, spec-wise, is the 30 IPS panel that Apple uses in their Cinema Display. It has the ultra-high resolution and size, but doesnt compete with the 27 iMacs panel for brightness, contrast, power efficiency, or color range. Its overpriced by todays standards at $1800, but not by much Dells original 30 monitor with the same panel is $1200, and a newer version with better specs (although still not as good as the new iMacs) is $1700.
A standalone monitor with the new iMacs panel would be perfectly reasonably priced at about $1500. From Dell. Apples only charging $200 more than that for theirs, and theres an entire high-end computer stuck to the back of it.
When they mentioned on last weeks quarterly earnings call that they expected lower profit margins for a new product, I dont think anyone expected a change of this magnitude. How are they making anything or even not losing money with the base-model 27 iMac?
My guess: a massively successful negotiation with the panels manufacturer (most likely LG) to get not only an incredible price on these panels, but also apparent exclusivity for a while. Its a hell of an accomplishment, and presumably a hell of an effort, for a computer that isnt Apples most-selling model (or even product line). That raises a more interesting question: Why?
Until we know why the panel is so cheap, I bet were going to see a lot of Mac Pro owners buying 27 monitors for $1700 and trying to figure out what to do with the free computer stuck to the back. For new-computer shopping, a lot of people are going to abandon whichever laptop or Mac Pro they were considering and get this instead.
That helps answer the why question: Maybe Apple wants to push more buyers away from todays default system-type choice laptops and show them why they should consider getting a fast, spacious desktop instead. And, for the time being, its a desktop with absolutely no equivalent in the PC world.