I figure the next move will include an app store with games and home automation. This new box might link everything, home, watch, macs, iPhones, iPads, everything can connect to it. It can track your phones within a foot, and with the new barometer can tell what floor you are on. You can add 3rd party hardware like cameras to put around your house, see who's out front, add sensors for temperature in rooms, appliances, monitor water usage, electricity all with new apps. These apps can be purchased in a whole new App Store. In fact why not move away from TV naming, Tim Cook calls TV old and outdated, so why not call it Apple Home. It's not really going to be a TV, it's going to be a gaming device, home automation, communication like face time, etc.. Apple TV might just be EOL, they will update it to work somewhat with home kit, but an entire new device (Tim Cook did mention working on more than just the watch). A totally new device would have TV as just one part, It's a TV, It's a gaming device, it's a home kit device, it's the new Apple Home, or Apple TV home edition. And that's why they have not updated it in a while, it's going to be a completely different device. Don't compete with these other streaming tv devices, crush them with something new akin to what they did with phones, they didn't compete, they pretty much made a new category.