I think its possible the LED screens could have been even brighter [I looked at the 15" LED and 17" screen side by side yesterday, it is a noticeable difference and major improvment over the old 15"] but Apple did not want to "show up" its flagship model. This also accounts for their DL attitude towards the LED.
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Dear GOD, if you want the screen ANY brighter it would only be to burn your eyeballs out! Mine is constantly on 3/4 or less in darker situations. Its actually significantly brighter than my 20" LCD Monitor. Speaking of, are there any LED backlit external monitors out there yet?
I for one applaud Apple for not taking the cheap route on this upgrade. They definitely lost a profit margin on this one and I appreciate it.
-Patrick