I have no inside information, but as a keen observer of how Apple operates, I found it very uncharacteristic when they started using the current naming system for their notebook computers. Having the same basic title (MacBook) and just slapping "Pro" on the end for the higher end models doesn't seem like a very wise marketing decision. Even as a seasoned "Apple Geek" I find myself frequently mixing the names up by forgetting to say "Pro". Apple has never gone the way of confusing, gimmicky naming like other tech firms, and I have no reason to believe they are starting now. Given these unusual factors, this was my suspicion: Apple knew they wanted to change the name of their notebook lines with the advent of the Intel chip transition. However without unveiling a next generation PowerBook design, as they did with the iBook, they weren't ready to give it an official new name yet. But for the consumer-based MacBook everything was in order: a new name to suit the new design and the new CPU. But with the PowerBook, things were only half ready: a new CPU, but no new design. I'm speculating that the name "MacBook" is only intended as the new name for the consumer line of notebooks. Without being ready to give a new name to the PowerBook line, they decided to borrow the "MacBook" name and stick "Pro" on the end for now. Therefore, do you think it is possible that the next generation "MacBook Pro" will be given a new name?