Seriously Apple, WTH, you ask people to pay as much for a Macbook Pro 2016 as they might spend for a second hand car.
Release date: 27 October 2016. And yet you are then asking people to wait six weeks, while you mess around with your supply chain. You've had, what, since...since May 2015, right, to plan for this? That's well over a year. Well over a year to organize your supply chain, deal with Intel, get your secondary vendors ready to go.
This is not a drive-thru with people buying $5 Happy Meals, where you can just tell the customer to wait in the holding bay for the soft-serve machine to be reloaded because you stuffed up.
You want people to pay premium prices, you have your manufacturing organized. This is not a fast food outlet - many people on these forums are spending a MONTH's pay on this investment.
And how are you behaving as a corporation? You are designing great tasting meals, but your service is starting to smell a little off.
Premium prices = premium supply chain and premium service.
You blew it. You blew the service part. The only thing that sets you apart from the competition, and you're in the process of ruining that reputation. The only reason these people are loyal to your company? The quality of the machines, but mainly the world's best service.
Well done on doing it again, this time with the AirPods - another 6 weeks wait. Good luck asking teenagers to wait 6 weeks...meanwhile your competitors will have their products already sold.
Premium prices = expectation of premium service.
Fix your supply chain.
Release date: 27 October 2016. And yet you are then asking people to wait six weeks, while you mess around with your supply chain. You've had, what, since...since May 2015, right, to plan for this? That's well over a year. Well over a year to organize your supply chain, deal with Intel, get your secondary vendors ready to go.
This is not a drive-thru with people buying $5 Happy Meals, where you can just tell the customer to wait in the holding bay for the soft-serve machine to be reloaded because you stuffed up.
You want people to pay premium prices, you have your manufacturing organized. This is not a fast food outlet - many people on these forums are spending a MONTH's pay on this investment.
And how are you behaving as a corporation? You are designing great tasting meals, but your service is starting to smell a little off.
Premium prices = premium supply chain and premium service.
You blew it. You blew the service part. The only thing that sets you apart from the competition, and you're in the process of ruining that reputation. The only reason these people are loyal to your company? The quality of the machines, but mainly the world's best service.
Well done on doing it again, this time with the AirPods - another 6 weeks wait. Good luck asking teenagers to wait 6 weeks...meanwhile your competitors will have their products already sold.
Premium prices = expectation of premium service.
Fix your supply chain.