That's just silly. Chip cards are demonstrably MUCH slower than swipe, and that's without adding a PIN. With a PIN, I would say it's on the order of 10-20x slower. I have used chip & PIN throughout Europe and seen it attempted at Target in the US, with disastrous results (in terms of wasted time). Here's the difference between Europe and USA: Europe is still a quaint little place that operates at a pace and volume an order of magnitude slower than the US. Chip and PIN is fine at a local pub in England, a quaint restaurant in old town Prague, or a drugstore in Paris. It doesn't, however, work at a US megastore like Target, which does in one hour the volume of transactions that any of those places do in a week. Chip & PIN just doesn't scale to US consumerism. At least not without a lot of pain. Europeans tolerate chip & PIN because they plan to sit and sip wine and chat for 2 hours at the restaurant after dinner - while in America, the Cheesecake Factory wants to process you and get you out the door FAST to make more revenue off that table. Same with retail store purchases. More speed = more revenue. We buy stuff as fast as they can sell it.