If you're already using one AppleID for iCloud and another one for iTunes then I'm afraid things are now going to start getting even messier with iOS8.
For some of us it's been a confusing issue for years, and Apple's response has always been "we're working on it", but with iOS8 it's going to get even more complicated if you've got multiple AppleIDs/iTunes Accounts, particularly with the family sharing feature (not just apps, but also location with Find my Friends now only working with the primary iCloud ID).
Come on Apple, please help us out here! Surely a company who can bring us Continuity and Swift can work out how to combine two AppleIDs? (And before anyone criticises, many of us were "forced" to have multiple IDs because of the way Apple set up the predecessors to iCloud so we couldn't use our existing iTunes account IDs - it certainly wasn't by choice)
For some of us it's been a confusing issue for years, and Apple's response has always been "we're working on it", but with iOS8 it's going to get even more complicated if you've got multiple AppleIDs/iTunes Accounts, particularly with the family sharing feature (not just apps, but also location with Find my Friends now only working with the primary iCloud ID).
Come on Apple, please help us out here! Surely a company who can bring us Continuity and Swift can work out how to combine two AppleIDs? (And before anyone criticises, many of us were "forced" to have multiple IDs because of the way Apple set up the predecessors to iCloud so we couldn't use our existing iTunes account IDs - it certainly wasn't by choice)