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We should always be very skeptical if Meta brings out a free AI app after having spent an eleven digit sum on AI chips. They are no charity. They will use all input to learn more about you and show you more relevant ads. That's why it might be a better idea to pay $20 a month for an AI that does not collect your data. Or just use the free limits of some AIs. Meta really is the last company you want to tell your personal thoughts.
 
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For everyone in here blindly believing Apple is so private, I’m just shaking my head.

Apple is just another corporation, they use slogans to attract people, they are after only one thing no matter what:
m o n e y.

Privacy is a fundamental human right, we are carbon neutral, we are inclusive, so on and on. Ridiculous statements.
If they were so green, shut down iPhone manufacturing lines in China and India where pollution is not even a topic and where if a factory worker dies they throw him at the back of the factory and move on.
Stop shipping million of devices via air.
Shut down energy hungry data centers.
Don’t bend over backwards to the UK government.
Give us usb C charging on all devices before the European Union forces you to do so, so we don’t have trillion of cables to buy.
Include the charging brick in your box for free, if requested at the checkout by the customer, so the customer doesn’t have to buy one on Amazon, coming with a different currier that pollutes twice for the same smartphone.
If I break one AirPod let me buy a single replacement.
If I want to repair my MacBook let me do it myself at home.

The list can go on for a lot longer.


Google also started talking about their focus on privacy since they have taken notice that it worked well for Apple.
Why don’t you all trust Google too with your data?

People waiting for Apple to have privacy focused AI, it’s just another bs that Apple has thrown around to justify the fact they are immensely behind and make people think this way: oh I’m happy to wait for Apple, it takes longer to make it private and secure for their customers.

They lost the plot completely, with Federighi trying chat gpt almost a year after launch and saying he found it interesting. Unbelievable, i could understand if that statement came from my grandfather, not from the person leading Apple Software, paid million of dollars to come up with memojis and a calculator app for iPad after a decade.

macOS has never been worse, iOS is falling apart too, they have more bugs that apps in their software nowadays.

They advertise features that don’t even work properly. It’s absolutely pathetic.
The only focus is on emojis and rubbish to attract kids and teenagers to their ecosystem, so they get sucked in and stuck with it for many years to come.


Apple has completely lost it. They are not leading the tech sector any longer and they are falling behind in many key areas.
The only good thing they did in the last decade and a half is Apple silicon.
I’d happily trade that in and get an intel core duo if that means being able to run Snow Leopard on it.
It’s fair to be skeptical of large corporations, including Apple — no one’s above criticism. But to dismiss Apple’s efforts as pure marketing spin and imply they’re no different than any other company is both reductionist and ignores a number of facts that deserve recognition, even from a critical lens.

First, privacy. While Apple is indeed a for-profit company, it has made technical and policy choices that distinguish it from peers like Google and Meta. Features like on-device processing for photos, health data remaining encrypted and out of Apple’s view, and Mail Privacy Protection are not just slogans — they’re real product decisions that reduce Apple’s access to your personal data. Is Apple perfect? No. But lumping them in with companies whose business model relies directly on surveillance advertising ignores nuance and reality.

On the environmental front, yes, Apple still produces in countries like China and India, but so does virtually every electronics manufacturer — the global supply chain is complex and the idea of simply “shutting down factories” is not practical. What Apple has done — achieving carbon neutrality in its corporate operations, using recycled materials in major products, pushing suppliers toward clean energy — goes beyond what most competitors are doing. Should they do more? Absolutely. But pretending they’ve done nothing is unfair.

USB-C? Apple adopted it across iPads and, under regulatory pressure, brought it to iPhones — late, sure, but they’re not unique in adapting slowly. And let’s not pretend Google didn’t need similar pressure to address similar issues. As for chargers — Apple’s decision to remove them reduced shipping emissions significantly. Could there be a more elegant solution for customers who still need one? Definitely. But the policy wasn’t invented just to make an extra $20.

Repairability? Apple has finally moved toward a self-service repair program and broadened access to manuals and parts — again, not perfect, but more than most major PC vendors have done. Yes, buying a single AirPod would be nice, and there’s room for improvement, but Apple is being pushed in that direction, and customers' voices do have an impact.

On AI and innovation: Apple may not be first to market with flashy generative AI, but they have a different design philosophy. They're known for waiting to polish and tightly integrate features across the ecosystem. That's not incompetence — it's part of a long-term strategy. Apple Silicon didn’t happen overnight either — and yet now it's industry-leading. Dismissing that as a fluke is disingenuous.

Regarding software quality: macOS and iOS have grown more complex, supporting more use cases and devices than ever. Bugs exist, but it’s a stretch to claim they’re worse than ever when data shows that stability on many Apple devices (especially with M-series chips) has improved. Yes, there's bloat and some “memoji-style fluff,” but that doesn't negate serious engineering accomplishments across the stack.

Is Apple perfect? Of course not. Does it deserve scrutiny? Absolutely. But reducing the conversation to a cynical “Apple’s just like everyone else” narrative ignores the reality that some companies do make more ethical choices — often under pressure, sometimes by design, and always under a spotlight.

Don’t mistake idealism for naivety. Critical thinking means holding companies accountable while still recognizing meaningful progress — not dismissing everything as BS just because it’s not perfect yet.
 
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Meta AI may be decent, but I think Meta as a company sucks. So as much as I may want to have a decent AI experience on my device, I’m going to have to pass on this one
 
Let be honest. We can not say Apple strategy has been bit success so far but all those third party sollutions we can see are, if I am wrong correct me, server based while Apple is trying to build private on device and it is not that same level of challenge.

Clear example is image removal tool. Apple simply remove object while other tool in fact recreate image.

What I would criticize Apple for is their RAM policy in past.
We all know Apple can’t deliver. Apple’s weakness is software, they have by far the most oudated software and they couldn’t care less. So the fact that people are thinking Apple somehow is going to take on AI and have success with it is a joke. At this point I don’t even know if they are going to be able to release something functional, but if they do, it will be subpar at best. You can expect Apple AI to be the new Siri
 
All they did was rename the “Meta View” app that is used to connect to their Meta Ray-Ban glasses… and change the privacy policy so you can no longer opt out of it saving everything you say to it for Meta’s use.
 
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