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Meta's Creative Studio Led by Former Apple Design Head to 'Treat Intelligence as a New Design Material'

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Meta CEO Mark Zuckerberg today announced plans to launch a creative studio that will be led by former Apple UI designer Alan Dye. As we learned earlier today, Dye is leaving his position as Vice President of Human Interface Design at Apple to become Meta's new chief design officer.

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In a post on social media site Threads, Zuckerberg said that Meta's creative studio will merge design, fashion, and technology, while also treating intelligence as a "new design material."
The new studio will bring together design, fashion, and technology to define the next generation of our products and experiences. Our idea is to treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered. We plan to elevate design within Meta, and pull together a talented group with a combination of craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software.

We're entering a new era where AI glasses and other devices will change how we connect with technology and each other. The potential is enormous, but what matters most is making these experiences feel natural and truly centered around people. With this new studio, we're focused on making every interaction thoughtful, intuitive, and built to serve people.
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Meta is also hiring another Apple designer, Billy Sorrentino, who has been on Apple's human interface design team for the last 10 years. Like Dye, Sorrentino worked on Apple's iOS 26 Liquid Glass redesign.

Along with the two former Apple designers, Meta's studio will include its existing industrial design team and its metaverse design and art teams.

Meta currently sells its Quest VR headsets and AI smart glasses designed in collaboration with Ray-Ban and Oakley. Meta is aiming to expand further into hardware, and it is hard at work on a set of augmented reality glasses.

Alan Dye was one of Apple's few remaining designers that worked alongside Jony Ive. He originally joined Apple in 2006, transitioning to Ive's team in 2012 to work on iOS 7. He has been leading Apple's user interface design team since 2015, and will now start at Meta on December 31.

Article Link: Meta's Creative Studio Led by Former Apple Design Head to 'Treat Intelligence as a New Design Material'
 
Article Link
https://www.macrumors.com/2025/12/03/meta-creative-studio-announced/
I don't know. I think this may be a good thing for Apple in the end. Back in Steve's time, UI gave way to function. It complemented it instead of existing just because it looked good. But more recently and especially with Liquid Glass, things seem to have flipped and function now is secondary to the UI design and as a result, we have distracting elements and unreadable text.
 
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Does this mean you’re going to spoon-feed even more creative looking ads to people? I mean, ads are only something like 95% of your revenue so what else would someone be doing that’s “creative” for Meta?
 
I posted this leaked email two months ago.
 

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silvertech said:
What does that even mean?
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It means Meta apps will soon have that Liquid (Gl)Ass look

"Meta is also hiring another Apple designer, Billy Sorrentino, who has been on Apple's human interface design team for the last 10 years. Like Dye, Sorrentino worked on Apple's iOS 26 Liquid Glass redesign."
 
t0rqx said:
I posted this leaked email two months ago.
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No poaching agreements are illegal in the US. I doubt this email is real, as Apple just got in trouble for this a few years back. Then again, maybe this is one if the reasons Timmy was trying to buy Trumpy’s favor.
 
Love-hate 🍏 relationship said:
How the hell do they have so much money to spare . Advertising ? I mean they sure are spending a good buck lately
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Yes. 98% to 99% of revenue comes from ads

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And 10% of revenue comes from ads from scammers.

Meta is earning a fortune on a deluge of fraudulent ads, documents show

Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
 
I can’t be 100% sure if its’s DyeMs fault, but it seems like Apple’s user experience on all of their platforms has been going down the crapper since around the time Dye was in charge. If I remember right, Dye was originally the lead designer of Apple’s packaging. I get the sense that designing packages did not translate over to UX very well. This is my nice way of saying this is probably a good thing, as long as the next person who takes over actually knows what they’re doing, or that the problem isn’t higher up the ladder.
 
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