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Meta's Creative Studio Led by Former Apple Design Head to 'Treat Intelligence as a New Design Material'

If Dye thinks “Intelligence” is a “design material” where is the intelligence in Liquid Glass?
 
jarman92 said:
Why? There’s nothing illegal or even untoward about it.
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Guys up at this level of the food chain understand NEVER have a paper trail in dialog with competitors with questionable topics. Why? Because currently..it might not be illegal or on the fringes, but come the next administration or lawmakers, it might be and can be used later even though it was written when it was not illegal..

Tim covers his ***well. That is why he is where he is..
 
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According to John Gruber, this is the best personnel change at Apple in decades. He seems to be solely responsible for the decline in quality of Apple software design for quite a while now.

So I can see why Zuckerberg likes him.
 
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Art Mark said:
Facebook is a website. That sells ads. And no one under 40 goes there. And why are they still a thing?
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You mean "no one under 40 goes there" that you personally know.

www.statista.com

U.S. Facebook demographics age 2025| Statista

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country.
www.statista.com www.statista.com

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group.


Add in the 35 to 44 age group and almost 62% of Facebook users in the U.S. are 44 or younger.


age.png
 
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loby said:
Guys up at this level of the food chain understand NEVER have a paper trail in dialog with competitors with questionable topics. Why? Because currently..it might not be illegal or on the fringes, but come the next administration or lawmakers, it might be and can be used later even though it was written when it was not illegal..

Tim covers his ***well. That is why he is where he is..
Click to expand...

I mean, I have no idea if it's real or not but none of your concerns make any sense. First of all, everyone leaves a paper trail because you can't communicate otherwise. We've seen this time and time again, in dozens of Big Tech trials. Second, nothing about this email is illegal or unethical or questionable, and that's simply not how the law works no matter the administration.
 
I’m sure Dye got offered a lot of money and will probably have more freedom than he did at Apple.
 
Edgecrusherr said:
I can’t be 100% sure if its’s DyeMs fault, but it seems like Apple’s user experience on all of their platforms has been going down the crapper since around the time Dye was in charge. If I remember right, Dye was originally the lead designer of Apple’s packaging. I get the sense that designing packages did not translate over to UX very well. This is my nice way of saying this is probably a good thing, as long as the next person who takes over actually knows what they’re doing, or that the problem isn’t higher up the ladder.
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As someone who’s spent my entire career in UX, I can confidently say you’re circling an important point. Graphic design and user experience design are very different disciplines.

Dye came up through packaging and marketing, and that world is all about first impressions, drama, and the one-and-done moments that make something feel special. That skill set absolutely has value—but translating it into day-to-day interface design is a whole different beast. UX is about repeated interactions, edge cases, invisible logic, and making 10,000 tiny decisions line up so the experience holds up at scale. “Pretty” is the easy part; coherence over time is the hard part.

There’s definitely some overlap between Dye and Ive in terms of aesthetic conviction. To Ive’s credit, he at least understood what it meant for people to live with their devices day after day. But even he over-indexed on visual purity sometimes. iOS 7 is a perfect example of a design that photographed beautifully but wasn’t all that practical for real use.

So yeah, I don’t think it’s unfair to say Apple leaned very heavily into the “looks” side of design leadership during this era. Hopefully his successor has a deeper foundation in systems-level UX, not just surface-level polish.
 
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I have read that Meta intends to use AI to create ads for businesses buying ad space on FB etc - rather than the businesses having to produce their own creative.
 
jarman92 said:
I mean, I have no idea if it's real or not but none of your concerns make any sense. First of all, everyone leaves a paper trail because you can't communicate otherwise. We've seen this time and time again, in dozens of Big Tech trials. Second, nothing about this email is illegal or unethical or questionable, and that's simply not how the law works no matter the administration.
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They meet in person over a drink and talk. No traces. If you are accustom to high level talks, then you know regardless of whether it is legal or not, you don’t want anything coming back and bitting you later. Emails, texts or paper trail.
 
Meta can afford to pay because people
Still use their stuff. And will buy their stuff. Hopefully people come to their senses and stop feeding this beast. Tech companies have too much power. And most if not all are US owned. Surely this world has other options.
 
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