I agree to a point, but it's not that simple.
This device doesn't match up straight to any Apple device.
With the kickstand and awkward balance, it's mostly a tablet.
Yet in tablet form, it's poor for using all the full-OS software. Yet, the selection of tablet-optimized software on Windows is very weak. The number of apps is OK, but it's just piles and piles of superficial junk with just a few gems thrown in.
You can fiddle with the kickstand and keyboard cover to turn it into a laptop, but it's a netbook-level of experience (at best -- even netbooks didn't make you fiddle with a kickstand and we don't know much about how that keyboard cover works in real life.)
So:
1. you can use it as a tablet in which case it matches up against the iPad, where it has a much weaker range of tablet-optimized software, and is quite large and heavy. Not sure about it's performance, but I suspect the iPad can push it around. While the specs aren't that bad for the price, Windows is a heavy-weight OS compared to iOS, so I think it's pricey compared to an iPad, in terms of bang for the buck (I'm still speculating that it isn't going to perform that well -- we'll see.)
2. you can use it as a tablet and run non-tablet-optimized software. That's something the iPad can't do, so here it matches up against Apple laptops. But the user experience is just terrible. $500-$600 is not a good price for terrible usability, regardless of how much cheaper it is than an alternative with a good user experience.
3. you can use it as a laptop in which case it matches straight-up against Apple laptops. The big problem here is that it's a netbook-level experience, at best. Add a keyboard cover to the $599 model and you're getting close to an 11" MBA, but are no where near the user experience.
So: When you match it against the iPad, it's large, heavy, pricey, with a weak range of software. When you match it up against apple laptops it's cheap, but has serious usability issues.
To me this device is: "I want a tablet but I have to run Windows (including some non-tablet-optimized software), and I can only get one device."
If that's not you, then you'd prefer either an iPad, an Apple laptop--or nothing.
The wildcard here is the stylus support. If the user experience with it is good, then the story shifts:
(1) I think the usability of desktop software in tablet mode goes up, mitigating the software issue compared to the iPad.
(2) It has drawing, sketching and note-taking capabilities that no Apple device has.