But the natural competition of Surface pro is the traditional laptop. If they are priced about the same, why would someone order a surface pro and not just your familiar laptop? Msft is entering into a chaotic zone where they are trying to move their laptop users into tablet. But their partners (HP, Dell, Leveno...) will have a say into how this transition is done. Some of them are doing better with laptop production and they will start discounting laptop.. And we will see a dogfight within the Msft ecosystems... Will Microsoft win anything if all their laptop user move into tablet but just use the tablet the same way as their old laptop?
Of course they'll win. It's just about time until Apple bring us their new Macpad retina. I'll certainly think about buying something like this. In the Surface Pro, I can opt between a tablet UI when I'm reading news in the café or the "Pro" UI when I'm at work. Pretty simple and practical. Only the granmas will use iOS/WinRT stuff.
Who cares if laptops won't exist anymore or HP/Dell/Lenovo will have to move to the Tabtop market? They're still moving to the Ultrabook market. Get rid of the keyboard, put a touchscreen at the same place and they're done.