I do believe that Apple's market share will increase with Mx chips overall, but not because it can run Windows apps faster but it's faster/longer battery life overall, running macOS apps, running iOS apps ...
Can't argue on your last point, but what is in it for Apple? they are building an ecosystem with iOS apps running on macOS, there's a niche segment that wants to run x86 apps, x86 is so legacy, need to move on to the new, that is what Apple is about ... and we'll have to see how many/which manufacturers are jumping on the Arm bandwagon, not sure the a Dell or HP can pull the users onto Arm ...