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Original poster
Apr 12, 2001
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Microsoft earlier this year introduced Cortana, an intelligent virtual assistant to compete with iOS' Siri and Android's Google Now. Cortana was launched as a Windows Phone 8.1 feature, but a new report from Search Engine Land suggests Microsoft may expand the service to iOS and Android.

cortana.jpg
Speaking at the SMX Advanced conference in Seattle yesterday, Windows Phone Group Program Manager Marcus Ash said the company wants Cortana to be "pervasive" both geographically and among mobile platforms.
We want to scale Cortana internationally and across devices. The Android/iOS question is interesting. We're asking, would Cortana be as effective if she didn't have access to the details on your phone? We're still trying to get Cortana adopted on Windows Phone and figure out what it wants to become there. But we're actively talking about this.

I think it's natural to think that an assistant that only runs on one device ... the idea that she will be very pervasive is important to us.
Cortana is powered by Microsoft's Bing search engine and Tellme's natural language processing and speech-recognition technology Microsoft acquired in 2009. The assistant is launching first on Windows Phone 8.1 and the Xbox One game console. It is named after the artificial intelligence in Microsoft's popular Halo game series and has a female voice powered by actress Jen Taylor, who also provides the voiceovers for the video game.

Article Link: Microsoft Considering Expanding Cortana Virtual Assistant to iOS and Android
 

avanpelt

macrumors 68030
Jun 2, 2010
2,940
3,842
They might as well. Give people options. I'm glad I have certain aspects of Google Now in the Google Search app on my iPhone. I use the voice integration part of the Google Search app for some things and Siri for other things. Having choice is a good thing.
 
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iCore24

macrumors 6502
Jan 6, 2013
388
51
Michigan
Microsoft Engineers: We built this "Awesome" voice assistant!

Microsoft CEO: Thats great! We spent a lot of hard work and money on it.

Microsoft Engineers: Yea, but too bad only dozens of people get to use it :(

Microsoft CEO: ugh...Just give it to them already...
 
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danielsutton

macrumors 6502
Jun 13, 2011
288
34
Would Apple allow a competitor to Siri in the App Store? The company's policy is to block apps that reproduce functions of iOS or closely resemble features of other apps in the store.

What a long way this has come though, where Microsoft is now actively developing software for platforms other than its own Windows OSs.
 
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kildjean

macrumors 6502
Apr 16, 2005
272
38
Useless, TX
That sounds like a good plan, I would like to see that coming to iOS definitely, but I'm doubting if it will be as effective as Siri is give that Siri has unrestricted access to the elements in the phone....

At the same time it looks like MS is a bit desperate to get Cortana accepted if it has to recur to go to the competition to get more penetration.
 
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0098386

Suspended
Jan 18, 2005
21,574
2,908
Would Apple allow a competitor to Siri in the App Store? The company's policy is to block apps that reproduce functions of iOS<1> or closely resemble features of other apps in the store<2>.

What a long way this has come though, where Microsoft is now actively developing software for platforms other than its own Windows OSs.

1= I remember this being the case, but there are multiple weather, notes, browser apps on the app store, for example.
2= Probably not the case any more. So many cloned games. Angry Birds itself is a clone of Crush the Castle, if they were to port their game to iOS would that mean Angry Birds would need to be removed?
 
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WhoDaKat

macrumors 6502
May 20, 2006
353
591
Without OS integration, it would be worthless. About the only thing it could do is a web search.
 
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APlotdevice

macrumors 68040
Sep 3, 2011
3,120
3,790
Would Apple allow a competitor to Siri in the App Store? The company's policy is to block apps that reproduce functions of iOS or closely resemble features of other apps in the store.

What a long way this has come though, where Microsoft is now actively developing software for platforms other than its own Windows OSs.

Apple more or less ditched that policy a few years ago.
 
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Parasprite

macrumors 68000
Mar 5, 2013
1,698
144
Without OS integration, it would be worthless. About the only thing it could do is a web search.

Or work within other Microsoft apps via their own integration, but that would make more sense for Google to do at this point.
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
9,133
5,110
Sometimes pictures of Windows 8.1 for mobile make me think of the possibility of going to a Windows Phone. I have virtually no interest in Android (nothing feels remotely polished on it - it all feels like an elaborate demo that will be cool someday if anybody ever bothered finishing it instead of halfassing more features) but this virtual assistant in Windows 8.1 looks really appealing.

It is named after the artificial intelligence in Microsoft's popular Halo game series and has a female voice powered by actress Jen Taylor, who also provides the voiceovers for the video game.

This just seems incredibly creepy to me, but possibly only because I know how many teenage boys have fantasies about her. I feel like Microsoft is somehow trying to capitalize on that.
 
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Hurda

macrumors 6502
Sep 20, 2009
378
0
Why should people ever get anything but iOS when the makers of the other platforms (MS, Google) are also bringing most of their apps and services to iOS?
 
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nostaws

macrumors 6502
Jan 14, 2006
458
221
It is going to be tough for ms to get market share. But you don't do it by giving your features away to the other phones.

I have messed around with some friends windows phones. I like them a lot. For me it really comes down to the apps. I don't care for android, but I like the windows phones enough to switch.
 
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mabhatter

macrumors 6502a
Jan 3, 2009
913
261
I thought Cortana had kind of a bad year... With AI corruption and dying and all that....

This is the new and improved Cortana!!
 
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macduke

macrumors G4
Jun 27, 2007
11,422
15,548
Central U.S.
What would be neat is if they could bring her voice to Siri. Not sure why Apple hasn't opened that up for modification outside of their set voices. Since iOS 8 pretty much covers all of our gripes, let's start inventing some new ones. Custom Siri voices now! :D
 
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NightFox

macrumors 68030
May 10, 2005
2,501
2,337
Shropshire, UK
Microsoft Engineers: We built this "Awesome" voice assistant!

Microsoft CEO: Thats great! We spent a lot of hard work and money on it.

Microsoft Engineers: Yea, but too bad only dozens of people get to use it :(

Microsoft CEO: ugh...Just give it to them already...

You need to update your perceptions - Windows' mobile OS is making up ground. It's still a long way off Android and iOS, but people used to make the same jokes about Android...
 
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APlotdevice

macrumors 68040
Sep 3, 2011
3,120
3,790
You need to update your perceptions - Windows' mobile OS is making up ground. It's still a long way off Android and iOS, but people used to make the same jokes about Android...

Except the difference is that the market is much more saturated now that was when Android was starting out. Microsoft entered very late into the game... Sure they had Windows Mobile before that, but they chose not to include backwards compatibility with it in Windows Phone, thus eliminating their entire existing user base. (And worse, a bitter taste in many consumers' mouths from this abandonment; Myself included)
 
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zone23

macrumors 68000
May 10, 2012
1,976
757
Should be interesting to see if MS can produce an application that has stability and doesn't need updated on a daily bases.
 
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blackcrayon

macrumors 68020
Mar 10, 2003
2,111
1,654
Without OS integration, it would be worthless. About the only thing it could do is a web search.

With the new APIs and 3rd party features in iOS 8, it wouldn't be useless. You'd probably have to invoke it from a widget in notification center though.
 
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blahblah100

macrumors 6502
Sep 10, 2009
272
30
Should be interesting to see if MS can produce an application that has stability and doesn't need updated on a daily bases.

I agree, updating iTunes constantly is getting annoying... Oh wait, Microsoft doesn't make that product... :rolleyes:
 
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3282868

macrumors 603
Jan 8, 2009
5,281
0
Can't wait to see how this turns out.
 

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chocolaterabbit

macrumors regular
Nov 2, 2008
216
26
I agree, updating iTunes constantly is getting annoying... Oh wait, Microsoft doesn't make that product... :rolleyes:

They do make Windows 8 though, which pisses me off to no end because it makes you restart every 2-3 weeks to install some random update.
 
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