There's also the possibility at we are in the midst of a giant AI hype and it's only a matter a time before we start seeing more backlash to the seemingly indiscriminate theft of content and spreading of misinformation, and people start rejecting it altogether.
I am personally more than a little disappointed that Apple appears to have succumbed to the AI mania by mentioning "AI" every chance they get. However, my expectation is we will see less AI/ML in your face at WWDC than what we have seen from other companies, and it's probably for the better as well. I expect it to be more along the lines of crash / fall detection where they work more subtly in the background, rather than be more "in your face" like chatGPT.