Unfortunately, and like it of not, this is another point which is starting to make Apple look boring to many.
1: We have Samsung bringing out a wide range of varied and different products, as well as their other tech consumer goods.
2: We have microsoft making their hardware, (getting better all the time) and their BIG interesting projects like this, and the many concepts and things that make them seem like they are an interesting company working on BIG things.
3: We have Google working on all manner of devices, driverless cars, the air balloon internet, the google glass and a whole host of items.
What does Apple look like it's doing?
Well probably a slightly thinner iPad with a new button
probably a new iphone with a screen size the same as everyone else (finally)
perhaps upgrade the CPU in their imacs
and perhaps they may have an iwatch.
It's now exactly WOW out there change the world, grand new ideas coming from Apple these days, just tweeking things to keep their money flowing. Oh and build some new shops and a round office building for themselves.