I actually like Apple TV, the UI wins over any other media consumption device for me, but I really do have to say it could have been so much more.Apple TV doesn’t set the bar very high as a rival. It’s pretty decent if you live solely inside Apple’s bubble and don’t mind half-baked media software with zero library management features, but that’s about where it ends. It’s functional at best and really not that great at any one thing. Should be half the price they ask for it.
I have most of the kinds of streaming boxes, but I pick Apple TV to do almost all my streaming. I know, weird, most people would say I'm not one of the people that are high on Apple for most things. The only thing I don't use it for streaming is something that doesn't make an App for Apple TV.
Now the Apple TV app on the Mac, now that's a pile, somehow they took iTunes and made it 100 times worse. I don't even shop for new movies or shows with it, I'll use my Windows PC's iTunes instead.