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Microsoft Enlists Jerry Seinfeld in Ad War Against Apple
- Thread starter Gray-Wolf
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MS is WAY past mid-life. Using Jerry Seinfield is simply their way of appealing to the youngest audience that they have any chance with (30+). Unless there is some amazing and mysterious OS that MS is working on that no one knows about, all MS will be able to achieve is stable sales through older age groups; which will eventually cause a natural phasing out of MS products (because people die).
It is possible, but probably not practical. I think Apple's strategy is to aggressively target young people so that they will develop some loyalty to Apple products. Seinfield appeals to (mostly) 30+. Obviously some of you are fans of the show; however most you fall into that age group of people who are most likely not going to switch, no matter how bad things get with Microsoft (realizing that most of you are either life-long Mac users, simply ahead of the curve in intelligence, or other exception to the rule).
OS X for PC...
...take the $10 million and use it to patch OS X to PC. then I could buy a Sager Quad-Core Laptop as soon as Snow Leopard was released.
...take the $10 million and use it to patch OS X to PC. then I could buy a Sager Quad-Core Laptop as soon as Snow Leopard was released.
Have you heard of Singularity or Midori? Both could be considered "the next Windows" although I hear Midori is a bit further along than Singularity. Both are interesting however, and you can even download Singularity source code.
actually people of his caliber generally get more in the end. cause they get paid for every time the ad is used.
I believe that Justin "I'm a Mac" Long agreed to about that amount for a total buyout on a block of ads (not sure how many but like a year or two's worth) rather than getting a payment for each showing and click. in the end, Apple is going to come out ahead but Justin is said to have felt that the exposure would offset the lesser pay.
It would be nice to find a picture of Seinfeld using a Mac or at least using
his iPod. I'm sure he has one...
: apple:
his iPod. I'm sure he has one...
: apple:
more like a great way to look like a jackass.
apple has the right idea at the moment. focus on the true issues. the problem with the ads is that they are more often than not 100% correct. Windows isn't plug in and go easy, it is more complicated to transfer files, they don't have teams of folks certified by their company to deal with both the software and the hardware, they don't have teams devoted to helping customers pick out the right machine for what they want to do (rather than the one with the cheapest price tag or whatever the salesperson thinks looks like an okay machine) etc.
I think practically every online article has mentioned the fact that Jerry used a Mac on his show (or at least had the very latest on his desk, even unused) and those who read online articles (and dedicated computer print magazines) will remember that when they see the ads. Perhaps Microsoft's saviour are those who don't keep up w/ this fact and don't look at that as the first barrier you have to push through to listen to his message.
But this hypocrisy sure has gotten a lot of hoopla. Maybe Bill Gates & Co. should take back the offer and take their lumps as a half-baked idea.
Hell, using that much money to tell people "HEY! VISTA EXISTS! And it's not as bad as you think!" is a bad use of money when you could be using it to fix whats wrong w/ it and make it better. Or even better-- put it all towards Windows 7.
But this hypocrisy sure has gotten a lot of hoopla. Maybe Bill Gates & Co. should take back the offer and take their lumps as a half-baked idea.
Hell, using that much money to tell people "HEY! VISTA EXISTS! And it's not as bad as you think!" is a bad use of money when you could be using it to fix whats wrong w/ it and make it better. Or even better-- put it all towards Windows 7.
No. Because the best way to lose a struggle is to react to your opposition. Right now, Microsoft is reacting to Apple, so Apple has the upper hand. This philosophical principle is good not just for business but for everyday life.
a friend of mine joked that it's like feeding a troll. not only do they not go away but you can end up looking just as nasty.
i don't know about at this moment, but at one point viewers 18-28 were THE ratings demo that all the advertisers and tv shows were gunning for. advertisers figured anyone over 35 wasn't likely to switch brands and folks 29-34 weren't much more likely. but under 28 would be game to try anything once.
Apple is playing to a similar game although it wouldn't hurt them to hit Gen Granny as well. I see a lot of them going in and out of my local store. and not always with grandkids in tow
It had something about clowns or clown shoes. Very confusing. Since clowns are stupid, does that mean Vista is stupid?
Just saw it as well. It made absolutely no sense whatsoever. That's supposed to take on the Get a Mac ads?
That commercial was worse than any computer os they've ever made. If I see Gates "adjust his shorts" again, I will be severely traumatized.
What are you guys talking about, that commercial totally made me want to go buy vista. hahahaha what a waste of 10 million dollars. i feel sorry for jerry for being put in such a ****** commercial
