I think we discussed quality vs quantity in the 90s. About the time Seinfeld was relevant.
That $300 million ($287 million) was worldwide. Not that impressive really. And it didn't get a very favorable critical response either.
Give me a break. Not one person in this discussion would turn down that kind of money just to do a MS ad. Like one person stated earlier, Apple isn't a religion.
Exactly what I was thinking. With Seinfeld and Gates on camera. It's like it Apple made an ad that went "Hi, I'm a PC, And I'm a PC too.."
This can't work for Microsoft. Not because the ads are bad, heck, they might even be good. But it just the numbers that don't work for them. Microsoft simply has nothing to gain. It's as if you made and ad that said "Air is good. Breath air" well how many non-breathers are there? Air can't increase it's market share. What has Microsoft to gain even of a quarter the Linux and Mac users switched to Windows, Microsoft would gain only less than 2%.
The numbers work in Apple's favor because Apple only needs a 2 percent of Microsoft's user base to switch and Apple sales go up by 50%. Microsoft simply can't increase sales any more no matter how good the ad.
I'm guessing Microsoft is targeting the 30 and over demographic here. The college kids and those under 25 (Apple targets) will be like, "Jerry Who?"
They should have went with Chris Rock.
Apple isn't a religion.
Exactly! He was a mac user when mac's weren't cool. How are they going to play that off?
When a comedian does an advert he sells his words and his opinion, that's all a comedian has. He now has zero integrity as a comedian, his opinion is tainted with money.
But he was never any good as a comedian, so it's not like it's any big loss to the world or anything.
Yeah, because after he did all those American Express commercials, he had plenty of integrity left...
I honestly don't think anyone cares about people doing commercials and "selling out" anymore. Maybe 10 or 20 years ago, you lost your cool. Now, everyone does it.
So like 5 suped up Mac Pros then...hehe
Actyally it is keeping in mind the modern day definition of religion! And in that regard... its probably one of the most mighty!![]()
I don't live in america, never saw those or knew about them.
I still like my comedians to be able to rant about what they want and take on whoever they want without upsetting their advertisers.
That's good in theory, but I'd love to see the comedian who'd turn down $10million from Microsoft to do some ads.
I don't think he or she exists.
I would like to think that Bill Hicks would have laughed in their faces.
I think they are targeting younger people who use Mac and Linux, but more importantly, people who use XP and Office 2003 who don't want to upgrade to MS's new stuff.
I'll take it over Scientology....