Absolutely.. however, in the case of the XBox, it didn't take long for their Deficit=Profit scheme to pay off.
Well, except that the "profit" part hasn't happened yet, and isn't projected to happen for a while, either. 100% red ink (except for that one quarter where Halo 2 was released). They did capture a decent percentage of the market, though, so the "profit" part could happen someday. But Zune hasn't captured much of the market, so the "profit" thing is unlikely at best, especially as sales are declining even further. Long-term strategies are fine, but this is just silly.
--Eric