Haven't consumers always had a choice to buy a Mac instead? Of course they have!
People want convenience and the least hassle, which is why MS users pay pay MS's price... just as Mac users pay Apple's price.
If a feeling got around the 98% of computer users that they were not getting fair value for their money, they would have started to flock to Apple as their saviour, but they just don't. People don't want to have to have to decide which browser/media player/OS is 'better' or 'nicer'...they don't care! What the hell is wrong with integration? Can't MS users run alternate OS/media players?
They believe that having a total MS 'solution' is more likely to give them the function, reliablitity, and accountability expected from computers in this age...and whether anyone wants to admit it or not, XP has provided people with acceptable reliability and its done wonders for MS's reputation.
This smell like a tax on success, with the lawyers and the EU the winners...sure as hell I bet MS customers won't see any of the fine being directed to them!
Isn't Apple a monopoly to us MAC users, didn't they kill off their own clone competition when it started to take off? Aren't they promoting an integrated, non MS 'solution'? of course, and why not! it's better for Mac users for the same reason integration is better for MS users.
Isn't the EU or any government just another monopoly, with a price to be paid for its 'service'? Its all BS! Maybe MS need to buy a group of islands, and become a government itself and tell the EU to go dis-integrate!