Note: This is a Page 8 News Item
If MacRumors had a Page 8, this item would belong on it.
A Non-announcement
This is a non-announcement about a cool, quasi-experimental software technology with only half-baked applications as yet, which was developed by Jeff Han. (The most impressive scenes in that video are Han's demos, which aren't even Microsoft-related.) Microsoft has now acquired the technology, perhaps in partnership with Han. It is commendable that Microsoft is attempting to involve itself with inspiring technology and market it in some way.
Impractical Necessity of a Controlled Environment
Microsoft's innovation in this venture is the touchscreen's recognition of non-input devices. This is indeed taking this emerging touchscreen technology the next half-step, thus commendable. However, that recognition is not achieved through touch, but rather optically, through a complex array of infrared cameras positioned around the room. This setup requires a controlled environment that provides direct sightlines between the cameras and the touchscreen. However, I would suggest that venues such as bars, casinos, and hospitals (mentioned in the video as potential customers) are rather dark, crowded, chaotic environments that may not always afford the necessary optical conditions for operation.
Premature Debut to Keep Up
Why would Microsoft make a big announcement about such a nascent, "not-ready-for-primetime" product? I would submit that it's because Microsoft is feeling more pressure than usual to keep up with their competitors who are seen as nimbler, cooler, and more innovative, especially Google and Apple. Microsoft simply needed some kind of impressive announcement at this All Things Digital conference to keep up with the iJoneses. And I don't think it's far-fetched to imagine that Bill Gates demanded that this wow-factor technology debut in time for his Wednesday night appearance with Steve Jobs. This joint appearance of theirs will inevitably be a very public comparison of these two companies, and since iPhone is so red-hot as the tech world anticipates its launch, Gates does not want to lose face. With this announcement, Gates can now claim, semi-legitimately, that Microsoft "is right there with Apple" innovating at the forefront of touchscreen technology as the next chapter of interactivity in computing. In short, this announcement can serve as Gates' "Get Out of Jail Free" card if/when the conversation turns to iPhone.