Wow they really jacked up the prices! I subscribed to Evernote Premium via the Mac Appstore for $44.99 a year. They now charge $69.99 yearly for Premium (10GB monthly uploads) and have a new Plus tier at $34.99 (1 GB monthly). I just checked to see the status of my subscription. It seems that I am grandfathered in at $44.99 yearly.
This reeks of them hiring MBA consultants to “maximize revenue” and of course they came up with the age old bundling ploy to extract more revenue out of customers. I will certainly not be paying $69.99 a year if it ever comes to that.
Why can’t Apple make a competing product? I already pay for the 200GB tier on iCloud; if they made a comparable product I would be set. I do not want my notes to be held hostage by Evernote or Microsoft. Evernote realized that once they have customers so reliant on their product, they are basically hostages to price increases.