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Microsoft Launches Three New Surface Pro 3 Ads Targeting the MacBook Air
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This at least proves that Apple is the one that everyones trying to beat and that you should compare your products to Apple.
Truck vs Car in RL is totally valid.
A car is a small device for you or your family
A truck is a much larger device.
That argument crumbles into nothing when you have trucks and cars that are the same shape/size/weight.
The mountain of SP1, not SP3 which has just recently been released and is shown in this model. They're not having many problems selling the SP3 at the moment.
Like Ideas not Price Point
I like some of the ideas in the Surface Pro, but the price point is ridiculous for that small screen size and I have the feeling it would eventually drive me crazy because I'd want to use it like a laptop and find that I can't because of the small form factor and hard drive. It's why I wouldn't get an MBA either.
I like some of the ideas in the Surface Pro, but the price point is ridiculous for that small screen size and I have the feeling it would eventually drive me crazy because I'd want to use it like a laptop and find that I can't because of the small form factor and hard drive. It's why I wouldn't get an MBA either.
Yeah, that's a good point. The kick stand is good for a table, not a LAP - LAPtop.
These ads are pathetic. Microsoft is trying to convince people of its idiotic idea and cannot admit its failure, correct its mistakes and move on. Windows 8 has been a big failure, and the whole surface idea didn't work. The surface is not a good laptop and not a good tablet. It's too big for a tablet and lacks good apps for tablets. As a laptop it's not as comfortable or powerful as dedicated windows and Mac laptops. Microsoft insists on this flawed idea and it's a shame actually.
This is an article on how the marketing of the Surface pro 3 backfired
http://www.zdnet.com/how-microsofts-surface-pro-3-marketing-push-backfired-7000030723/
It says that basically the Surface pro 3 got good reviews but when the reviewers tried to replace their MacBook Air with the Surface they couldn't.
Ooopppsss
http://www.zdnet.com/how-microsofts-surface-pro-3-marketing-push-backfired-7000030723/
It says that basically the Surface pro 3 got good reviews but when the reviewers tried to replace their MacBook Air with the Surface they couldn't.
Ooopppsss
That's not really Apple bashing here, as you can see in Samsung ads. These ones are pretty well done, and quite cool
Indeed, I like this commercial, as well as the Mac VS Pc ones. Microscoft explains why their product is a good buy fairly and politely without sounding like a dick.
But the Samsung's ones just come acress as sad and tacky. Yuck. Does not inspire me to buy any of their plastic clones.
Yep....
But an awful lot of people still consider "runs Windows" as a needed feature of whatever they're going to buy.
I support both Mac and Windows machines daily for my job, as well as getting a lot of calls asking for advice from people who know I work in the industry. Truth is, I've already recommended a Surface Pro to a couple people, based on their list of requirements. Personally, I prefer the Mac and OS X for plenty of reasons -- but my preferences aren't everyone else's.
I think one of Microsoft's central arguments for ditching Mac products and going to a Surface is the concept that it can do the job of BOTH an iPad and a Macbook. That's where I take issue with things because I'd *rather* have both devices than trying to put all of those eggs in one proverbial basket.
I take my iPad Air around with me every day for my commute on the train and subway. Typically, I use it as an e-reader to read my digital version of the morning newspaper, check some email, and maybe even play a quick game of Words with Friends or whatever. If it got stolen or damaged, it would be annoying -- but I wouldn't sweat the loss of my important data, because most of the "serious" stuff is going to be back on my computer.
I switch to carrying the notebook computer instead of the iPad when I'm going on a business trip or even a family vacation .... some sort of destination where I want the capabilities of a full computer.
But an awful lot of people still consider "runs Windows" as a needed feature of whatever they're going to buy.
I support both Mac and Windows machines daily for my job, as well as getting a lot of calls asking for advice from people who know I work in the industry. Truth is, I've already recommended a Surface Pro to a couple people, based on their list of requirements. Personally, I prefer the Mac and OS X for plenty of reasons -- but my preferences aren't everyone else's.
I think one of Microsoft's central arguments for ditching Mac products and going to a Surface is the concept that it can do the job of BOTH an iPad and a Macbook. That's where I take issue with things because I'd *rather* have both devices than trying to put all of those eggs in one proverbial basket.
I take my iPad Air around with me every day for my commute on the train and subway. Typically, I use it as an e-reader to read my digital version of the morning newspaper, check some email, and maybe even play a quick game of Words with Friends or whatever. If it got stolen or damaged, it would be annoying -- but I wouldn't sweat the loss of my important data, because most of the "serious" stuff is going to be back on my computer.
I switch to carrying the notebook computer instead of the iPad when I'm going on a business trip or even a family vacation .... some sort of destination where I want the capabilities of a full computer.
For about a year, I've had a Lenovo Lynx (full Windows 8.1, not RT), which is comparable to a Surface Pro. I bought it to replace my iPad 1 rather than to replace my MBA.
The Lynx and iPad are great for consuming content. Even with an outboard keyboard, both are still hobbled compared to a laptop.
I don't regret buying the Lynx and iPad, but when the Lynx gets that sclerosis that all machines eventually get, I'll replace it with a laptop, probably the MBA. For me, a tablet just doesn't cut it, even for brief, occasional content creation such as email and Web posts.
The Lynx and iPad are great for consuming content. Even with an outboard keyboard, both are still hobbled compared to a laptop.
I don't regret buying the Lynx and iPad, but when the Lynx gets that sclerosis that all machines eventually get, I'll replace it with a laptop, probably the MBA. For me, a tablet just doesn't cut it, even for brief, occasional content creation such as email and Web posts.
Seriously, when I see those products next to each other all I keep thinking is that the MBA looks like the solution of the problems that the surface has. It seems like such a fiddly device, that kickstand, the keyboard, the pen. Why do I need to keep track of three separate parts to use it to it's full extend?
I don't know what it is, but it seems like a really naive approach to the problem.
"We want a device that's a tablet and a notebook at the same time"
It's just like the designers failed to see the whole picture and that whatever they came up with is just a bad idea. All problems that the surface solved are solved MUCH more elegantly in every notebook, except the idea that it should be a two in one device. So to me it seems like that's the problem: Microsoft was so inhibited by the idea of this two in one device that nobody else had yet, that they just were too afraid to drop the idea altogether and consequently lose the opportunity to be the market leader in some domain.
In the end – and not for the first time in their history – the market needs to make the decision, and I guess it's thumbs down again.
I don't know what it is, but it seems like a really naive approach to the problem.
"We want a device that's a tablet and a notebook at the same time"
– add a detachable keyboard
"How do we keep the keyboard from getting lost?"– add some magnets
"It doesn't stand upright" – add a kickstand
"But you can't really use Windows with your fingers"– add a pen.
It's just like the designers failed to see the whole picture and that whatever they came up with is just a bad idea. All problems that the surface solved are solved MUCH more elegantly in every notebook, except the idea that it should be a two in one device. So to me it seems like that's the problem: Microsoft was so inhibited by the idea of this two in one device that nobody else had yet, that they just were too afraid to drop the idea altogether and consequently lose the opportunity to be the market leader in some domain.
In the end – and not for the first time in their history – the market needs to make the decision, and I guess it's thumbs down again.
Yeah, In the first video, actor 1 asks, "What's that?"
And actor 2 replies, "It's my Surface Pro 2. It's a tablet and a laptop"
..which it patently isn't.
FWIW, the laptop on a lap use-case is becoming prevalent in the corporate environments I visit. Highly collaborative workflows, open-plan offices, more ad-hoc meetings and insufficient and deficient meeting rooms are mandating genuine "on-lap" use as people meet in any available quiet space they can find.
The kickstand was a huge mistake of Microsoft's. It's really a tablet and desktop, tied to a desk.
The idea of convergence is nice but there is no technology available that can make companies produce great devices. Apple knows that and doesn't do what Microsoft is doing.
A tablet in its current form factor cannot be a laptop at the same time. At least not for the next ten years.
Not sure how it's "juvenile." Comparative advertising has been part of the genre since its birth. Even Apple has dabbled in it many, many times. When a company's product is #2 or 3 it's the best way to get attention. These Surface ads make legitimate feature comparisons. Now if it was just a series of vapid ad hominem attacks, you'd have a point. But I don't see how these ads are juvenile -- just uncreative, but that's the MS brand and who it caters to.
So a 12" iPad with optional detachable keyboard that could run iOS and OSX would be an utter fail and no one would buy it?
....oh if it only didn't need a cheesy kickstand to stay up. It's like an old man needing viagra and wearing Abercrombie and Fitch trying to be young and hip.
Microsoft, make it without a kickstand and include the keyboard/trackpad and i might buy it. But then it would be a macbook air with touch-screen and that touch-screens are useless for the apps i use. Guess I'll stick with my MBPR 13".
Microsoft, make it without a kickstand and include the keyboard/trackpad and i might buy it. But then it would be a macbook air with touch-screen and that touch-screens are useless for the apps i use. Guess I'll stick with my MBPR 13".