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I didn't even know that Microsoft 'Movies & TV' existed until reading this post. Does it even have much of a subscriber base?
It’s included with Windows 10 - someone must be using it (I guess). Not a subscription though - it works just like iTunes movie / TV series purchases.

Pretty sure they would have miles and miles of better content than that carpool karaoke crap and similar content that preteens would watch.
It is not a competitor for Netflix or Prime Video - there’s no original content.
 
I'm not sure, but I do believe that Apple usually takes a cut for the sales done through the app store apps; Microsoft doesn't like that, which makes sense. and they most likely don't want to just make an entire app that you can only stream through it and not purchase any movies or tv shows (no profit,) but I hope they do. https://bit.ly/2xZpuEz
 
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