Microsoft today released a suite of five consumer apps under the MSN brand, bringing news, health, and other previously Windows Phone-exclusive apps from the Bing team to the iOS platform (via ZDNet). This launch follows the recent expansion of Microsoft's Office for iOS suite to the iPhone that produced standalone versions of Word, Excel, and PowerPoint to Apple's smartphone devices.
The push to bring these apps to iOS and other platforms like Android is part of larger initiative at Microsoft to drive the adoption of the company's desktop and cloud services by making its mobile apps available across a variety of platforms. This new direction is being spearheaded by Microsoft CEO Satya Nadella, who replaced long-time Microsoft chief Steve Ballmer earlier this year.
Article Link: Microsoft's Expansion on iOS Continues With New MSN-Branded Apps