I actually got it last night shortly before the store closed at 9. There was no in store advertising about it. I read about it online and it said all you had to do was bring in an iPad they would give it to the first 50 people. The Microsoft store I went to is 2 doors down from a very busy Apple store in a mall. I'm thinking that not many people in the area knew about the promotion.
Yea, there has to be something with Amazon's pricing since it's $99 everywhere else. But Amazon usually had good prices on Norton products too, much cheaper than through Norton themselves.
There was no advertising at all around here, either (Chicago). I found out about it the night before when I read a ZDNet article. A few deal sites picked up on it, and evidently enough people knew about it here that a small line of people were waiting.
How was the experience at your store? Over here, they handed over the cards (and a set of Microsoft stickers), took down your cell phone number to send you some ads (I just replied STOP to the first), and then took your picture with a Windows phone and sent it to you. There was no hard sell of Surface or any products at the store, though one of the associates did mention, in passing, that we should check out the Dell Venue 8" the next time we're in the market (he noticed a lot of us had iPad minis - Retina or otherwise). Most of the people ahead of me just went in and right out after that. I actually did stay a few minutes as I wanted to check out the Surface keyboards. IMO, they actually are well done.