Not at all filing a formal complaint - but it does look very Apple.
Since Apple released the PowerBook 100 in 1991 (a collaboration with Sony)
every laptop has followed Apple's design lead. Apple didn't exactly
invent the "notebook" laptop but they've always been the trendsetter in terms of design. When they released the Titanium powerbook, everybody copied the form-factor (often without the peeling paint!) The chiclet/island keyboard of the Unibody Mac? Within a year or two most laptops had followed suit. The original MacBook Air effectively created the "ultrabook" form factor. It only went a bit runny when Apple went with the butterfly keyboard and overnight all-USB-C...
The design of this one clearly owes something to Apple - but it's also very much in line with the 2016 Surface Book. I had one of those briefly and it was really nice - until it developed multiple issues, eventually bricked itself and I returned it. Apart from that, Mrs Lincoln, it was the closest I'd seen to MacBook design quality/feel (the screen was beautiful) - it was also the closest I've seen to Apple
pricing.
It’s a nice looking laptop, but specs suck. I would rather get a MacBook Air 2020 over this.
It's not really an Air equivalent - 12.4", 1024p screen (still, the 3:2 ratio is a plus), quad core processor - as the
Verge article says it's really competing with Chromebooks (hence the modest storage - you're meant to use the cloud). Apple's leaving that market to the iPad.
Not sure what game Microsoft's been playing with the Surface range - they've always been lovely designs but so low-balled on specs as to make Apple look generous. Of course, MS make a shedload of money licensing Windows to 3rd party PC makers so they probably don't want to bite the hand that feeds them - I suspect that it's partly about trying to get the rest of the laptop industry to follow them instead of Apple and Google.
(The MS Surface Studio desktop is a thing of beauty and I'd love that screen on an (i)Mac - until you look at the price vs. specs and laugh your head off).