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Microsoft Releases Second 'Laptop Hunters' Commercial

I really dislike these adverts - they are, for want of a better word, cheap! It is misleading - like a fake testimonial or lying on your CV.

Microsoft really needs to change advertising agencies - they could and should be doing something original and creative instead of this drivel.
 
r.j.s said:
Maybe, but watching them both you'll see that it really is an Apple vs. HP hardware ad. The only other computers they ever show the actors touching are HPs.
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Someone mentioned this in the discussion from the last advert.... and i agree... seems like it could be more than coincidence
 
iMaggot said:
Lol that's what i was going to say, is more like an HP ad then a MS ad.
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Whichever hardware vendor it is Microsoft will still get paid. HP laptops are popular with average consumers now.

Its clever tactics. Sony is viewed as high end hardware i.e. similar to Mac pricing and Dell is viewed as corporate/institutional/boring. HP however is relatively decent in both price and design which is why a lot of people tend to go with them
 
Tallest Skil said:
My biggest qualm with these ads is...

MICROSOFT DOESN'T MAKE HARDWARE.

If the PC manufacturers wanted to compare prices, they would. The software retards in Redmond need to be concerned about what they actually do for a living.

Or perhaps they've simply given up on Vista, are acknowledging that they can't even come up with a campaign to have it even compare to OS X, and are forced to resort to sell OEMs computers FOR them... even though they INCLUDE Vista.
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HMM last time I checked apple makes cases for to enclose 3rd party vendors hardware.

Do apple make their video cards,processors,motherboards,memory,hard drive etc?

Neither company make hardware they both depend on other vendors so whats your point?

i MEAN IF YOU CONSIDER APPLE MAKING THEIR CASES THE WHOLE ASPECT OF RUNNING A COMPUTER THEN BY ALL MEANS BELIEVE WHAT MAKES YOU SLEEP AT NIGHT.

But the apple never falls far from the tree.
 
Tallest Skil said:
Having absolutely nothing to DO with this scenario... :confused:

Your analogy makes no sense. Here's one that does:

Verizon advertises their phones by having customers choose a nondescript phone (running Verizon's craptacular OS) over the iPhone.

I would complain about that.

You need two COMPLETELY different softwares, one of which isn't being talked about, and two completely different companies, one of which is SELLING THE OTHER'S PRODUCT.
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Well done for mastering the use of the bold function.

It actually does make sense. As I said earlier, both companies are indirectly advertising for themselves by using another company's complementary product.
 
word385 said:
ATT doesn't really sell phones, they sell mobile telephony. In both cases the companies in question (ATT and Microsoft) are indirectly advertising for themselves by using another company's complementary product. There's nothing wrong with it.
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No, ATT sells you the iPhone. You have a ATT bill and on there is a price (usually 199$) for the 8 GB iPhone. Of course, they link it to a AT&T contract too.

Here in Canada, I walk into a Rogers store, and I'm offered the iPhone and a contract. They advertise this and especially the fact that "You can't get an iPhone without Rogers" (they own Fido, the only other company offering the iPhone) because this draws customers to them.

Your analogy would only work if Apple was advertising AT&T's telephony service without ever mentionning the iPhone once. This is what Microsoft is doing right now. "I, we're Apple computers. Did you know you could get a good voice and data plan with AT&T ? Only 39,99$ per month for unlimited weekend minutes, please contact them!".
 
word385 said:
Well done for mastering the use of the bold function.

It actually does make sense. As I said earlier, both companies are indirectly advertising for themselves by using another company's complementary product.
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Microsoft doesn't mention Windows, Vista or any other of its product in this ad. Microsoft is not directly or indirectly advertising themselves at all in these ads. For all we know, these laptops come with Ubuntu pre-installed.
 
My boss said that Samsung are equal to Mac screens. That's a lie.
move your head up and down in front of both monitors. Apple's will retain the luminosity, Samsung will become darker in the upper part of the screen.

So before comparing things, one sould be more accurate at CHECKING them!
 
Tallest Skil said:
Cue another 3,200 post thread... :D
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I'm thinking by time Microsoft rolls out all these ads, MacRumors will have easily passed 10,000,000 posts. ;)

I can see where this "G" is coming from though. He's picky, and he prefers to choose which viruses he wants his computer to get, and which ones he doesn't want it to get. :p


I'm not really going to help Apple's side and back them up by saying their computers are cheap. Yes, you get what you pay for, but in the mean time it sure would be nice to pay less for that package.
 
The thing that bugs me about these ads is that they are mostly advertising HP. I understand that Windows gets a good share of profit when HP's are sold, but they really should focus more on their OS in their ads. After all, it is a Microsoft ad! (Oh wait... maybe they dont have anything good to say?)

This is like taking a box of Cheese Its, and then advertising the cardboard company.
 
LagunaSol said:
Heh. So ultimately to stevearm's dismay, here's the bottom line of each campaign:

Apple: "Windows sucks."
Microsoft: "But Windows is cheaper!"

Great counterattack, Redmond. LOL!
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Since they're not even bothering to sell their own product, it goes more like this:

Apple: "We have great integration of our custom hardware and software."
Microsoft: "The guys who sell the hardware that not Apple's software runs on sell it more cheaply!"

("not Apple's software" because Microsoft refuses to talk about Windows)
 
So from Microsofts adverts we can conclude...

That Macs are sexy
That Macs are cool (too cool for bad actresses)

And that if you cant afford a mac then you're going to have to settle for a HP

I still don't get why Microsoft aren't advertising stuff that they are selling (Vista/Office etc) and instead is advertising hardware which they don't sell?

I can only assume that HP are paying quite a large % for these adverts (and maybe any other company that ends up a "winner" or should that read "second best"?
 
KnightWRX said:
No, ATT sells you the iPhone. You have a ATT bill and on there is a price (usually 199$) for the 8 GB iPhone. Of course, they link it to a AT&T contract too.

Here in Canada, I walk into a Rogers store, and I'm offered the iPhone and a contract. They advertise this and especially the fact that "You can't get an iPhone without Rogers" (they own Fido, the only other company offering the iPhone) because this draws customers to them.

Your analogy would only work if Apple was advertising AT&T's telephony service without ever mentionning the iPhone once. This is what Microsoft is doing right now. "I, we're Apple computers. Did you know you could get a good voice and data plan with AT&T ? Only 39,99$ per month for unlimited weekend minutes, please contact them!".
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ATT sells you the phone because they need a reason for you to use the service. Do you really think their core business is selling phones, most of which they sell at a loss?

You are trying to force a direct comparison instead of looking at the big picture. Again, if you take a step back, you'll see that it's one company using another company's complementary product to sell their own.
 
kk1ro said:
I think this ad can probably be MS's worst move EVER.
It would be extremely pleasing if Apple cut down their prices and started getting hardware out there at the same price as the laptop that actor held in his hands.
We would see a boom in Apple hardware and software sales and MS would wish this fckin' ad never aired.

We can only hope.

Meanwhile...
Why are MS not advertising the product that they're actually selling with that laptop (Vista Basic/Home Premium OEM) and are, instead, focusing on the HP laptops?
They should compare Vista Ultimate (full price retail version) to Leopard in price, features, reliability, speed, software choices, etc. That would be completely fair!
But comparing a laptop they don't even make with an Apple Macbook is pure stupidity. It's like saying "You grow oranges but I have a toilet seat, so I'm the man".
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lulz......I like the last line. :)
 
word385 said:
ATT sells you the phone because they need a reason for you to use the service. Do you really think their core business is selling phones, most of which they sell at a loss?
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Doesn't matter what their core business is. They sell the iPhone, Microsoft doesn't sell HP laptops. Your analogy was flawed, just quit trying to say it wasn't.

It's ok to come up with a flawed analogy. Most of them are in these forum discussions. Insisting you're right in the face of being explained the flaws though just shows you're too immature to accept criticism and shines a bad light on you as a poster.
 
word385 said:
It actually does make sense. As I said earlier, both companies are indirectly advertising for themselves by using another company's complementary product.
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As has been said, there might not even be Windows on this laptop. They're not selling their own products.

GenNovE said:
HMM last time I checked apple makes cases for to enclose 3rd party vendors hardware.

Do apple make their video cards,processors,motherboards,memory,hard drive etc?

Neither company make hardware they both depend on other vendors so whats your point?

i MEAN IF YOU CONSIDER APPLE MAKING THEIR CASES THE WHOLE ASPECT OF RUNNING A COMPUTER THEN BY ALL MEANS BELIEVE WHAT MAKES YOU SLEEP AT NIGHT.
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Apple makes computers. Microsoft doesn't. Apple makes software. Microsoft makes software.

Microsoft is marketing computers that they don't make. Apple is marketing computers that they do make.

If we're using semantics, absolutely no one in the world makes computers. It is all third party hardware. Your argument is worthless.
 
KnightWRX said:
Microsoft doesn't mention Windows, Vista or any other of its product in this ad. Microsoft is not directly or indirectly advertising themselves at all in these ads. For all we know, these laptops come with Ubuntu pre-installed.
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x2
 
definitive said:
lol your reply was exactly what Gwhateverhisname was saying - Macs are only about looks, and not performance. You were quick to point out what the Asus looked like, and threw out a personal opinion saying it's unreliable and a Windows system, but ignored the fact that you get better hardware for equal price point.

Go troll somewhere else, buddy.
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Wow, are you kidding me? Yes, I'm trolling because I'm supporting Apple on Apple boards. How old are you? :confused:

My post had nothing to do with looks. I pointed out that I could practically carry two MBPs, and it still wouldn't be as heavy and awkward as that laptop? Is that looks? No, that's convenience to the user. I don't want to carry around a massive laptop when I could be carrying a lighter, slimmer one, it only makes sense.

Plastic? Nope, not looks either. Flimsy plastic that creaks and bends whenever you put your wrists on it versus aluminium that stays sturdy is not looks. It's simply better build quality.

And customer support? Oh, I'm sorry, that's definitely looks. Gosh, you're foolish. Apple is the top company in customer support, I'd love to pay for that.

No, YOU troll elsewhere. I'd much rather a portable, sleek, stable MacBook over a flimsy, plastic piece of crap that crashes on me, and when I need to fix it I talk to an answering machine.
 
KnightWRX said:
Doesn't matter what their core business is. They sell the iPhone, Microsoft doesn't sell HP laptops. Your analogy was flawed, just quit trying to say it wasn't.

It's ok to come up with a flawed analogy. Most of them are in these forum discussions. Insisting you're right in the face of being explained the flaws though just shows you're too immature to accept criticism and shines a bad light on you as a poster.
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I really don't think it's flawed. But anyway, how about this: do you complain when other companies advertise complementary products to sell their own?
 
The add is okay, just as misleading as the apple ones. At least, the adds don't make the consumers look as dumb as apple's.
 
GenNovE said:
HMM last time I checked apple makes cases for to enclose 3rd party vendors hardware.

Do apple make their video cards,processors,motherboards,memory,hard drive etc?

Neither company make hardware they both depend on other vendors so whats your point?

i MEAN IF YOU CONSIDER APPLE MAKING THEIR CASES THE WHOLE ASPECT OF RUNNING A COMPUTER THEN BY ALL MEANS BELIEVE WHAT MAKES YOU SLEEP AT NIGHT.

But the apple never falls far from the tree.
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No company makes all the hardware as well as the software. But when you buy a PC you get the parts from one company, put together by another company, running an operating system from another company, and programs from other companies.

When you buy a Mac you get hardware from other companies put together by mac, running on a mac operating system, running mac programs.

Which sounds better?
 
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