Deathknell??? Thanks for the laugh.
Personally, I'm indifferent (not anti) to Blu-ray. I don't watch movies on my computer, my family doesn't watch movies on their computers, my friends don't watch movies on their computers. I think the "handful" here are those screaming for Blu-ray on their computers.
As far as the future of Blu-ray, I remember the Apple detractors talking about how iTunes was a dead end because compressed songs in AAC format would never compete against SACD. I wonder how that turned out???
I know you're on a crusade for Blu-ray, but let's face facts: audio and video on optical discs are a dying breed - Sony's last gasp effort at relevance in a world that has moved on without them. Downloadable media is the future. And Apple knows it.
http://www.engadget.com/2009/04/25/red-blows-away-small-room-of-videophiles-with-4k-red-ray-footage/