Microsoft Slashes Price of Surface Pro Through August 29 Following Surface RT Price Cut

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 5, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    After a price cut to its Surface RT tablet and reports of modest sales last month, The Verge is reporting that Microsoft has cut the price of its Surface Pro tablet by $100 through August 29. The price cut applies to both the 64 GB and 128 GB versions of the tablet, bringing down the price of those models to $799 and $899 respectively.

    In July, Microsoft filed its annual Form 10-K with the Securities and Exchange Commission (SEC) revealing that its Surface lineup of tablets had garnered only $853 million in revenue for the company, which is less than the $900 million writedown the company took for the Surface RT. While Microsoft did not reveal how many Surface units it sold, GeekWire estimated that it sold approximately 1.7 million units by the end of June.

    Last month, Microsoft CEO Steve Ballmer told employees at an internal Microsoft town hall meeting that the company had "built more devices than [Microsoft] could sell" in reference to slowing Surface sales. The company has been heavily marketing Windows 8 tablets recently, pitting different tablets against Apple's iPad in a series of ads that highlight the iPad's inability to multitask and its lack of built-in productivity software.

    Despite the price cuts, Microsoft has suggested that new versions of both the Surface Pro and Surface RT are in the works, along with a number of new accessories.

    Article Link: Microsoft Slashes Price of Surface Pro Through August 29 Following Surface RT Price Cut
  2. bmunge macrumors regular

    Mar 7, 2012
  3. Reason077 macrumors 68000


    Aug 14, 2007
    Surface Pro … Surface RT… price cut here, price cut there. It's all so confusing!

    No wonder they aren't selling.
  4. osofast240sx macrumors 68030


    Mar 25, 2011
  5. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    This won't even register as a blip with consumers. They are still way too expensive.
  6. Red Oak macrumors regular

    Jun 14, 2011
    If Microsoft built 6 million units have many have estimated and have sold ~ 2 million, they have 4 million in inventory and in the retail channel. That is over $1 billion of product that is not selling

    I would expect another very large write-off to take place within the next 6 months. At least $500 million

    There is no way this garbage is going to sell
  7. Geekola macrumors newbie

    May 22, 2013
  8. jan1024188 macrumors member

    Apr 27, 2011
    Thanks for the heads up
  9. jm001 macrumors 6502a


    Sep 19, 2011
    And... there it is.

    IF they slash it even more to the point that the Pro is less or equal to the iPad then I'll definitely buy one. However my main concern is how much space Windows8 pro takes up. I would have to buy the 128GB model. These tablets have micro or regular SD slots right? It would be a nice laptop replacement.
  10. Macrolido macrumors regular


    May 14, 2012
    Monterrey, Mexico
  11. KPOM macrumors G5

    Oct 23, 2010
    It could be a sign that a Haswell version is on the way soon. If they can manage to get 9-12 hours out of that one and reduce the weight and thickness, it could have a shot in the market.
  12. Battlefield Fan macrumors 65816

    Battlefield Fan

    Mar 9, 2008
    It really is a nice tablet. Use one. I own both an iPad and Surface. I'd like to see what a second generation tablet from Microsoft would bring to the table but it seems as if no one is willing to give them the chance.
  13. Fafafoooey macrumors member


    Jun 13, 2007
    Why get that...

    when you can get a Macbook Air for the same original price and it has PCI SSD, can run Win7 or Win8 in addition to OSX, has a better warranty and more so with AppleCare, is built better.
  14. Bhatu macrumors regular


    Apr 1, 2013
    I am pretty much sure that if they re-release Surface with Windows XP, people may like to buy it!! :D
  15. JayJayAbels macrumors 6502


    May 15, 2012
    Microsoft is in bad shape. It's knees are buckling.
  16. bpd115 macrumors 6502a


    Feb 4, 2003
    Build quality isn't an issue, the tablet is built really well. Some design easy way to type when lying down using the on screen keyboard like an iPad + Smartcover....

    Where this thing excels is digital art with the included Wacom Pen. Niche market though, but I'd love this pen on an iPad....
  17. Rogifan macrumors P6


    Nov 14, 2011
    I'm curious how many people actually use the Surface Pro as a tablet. I don't see what the tablet benefits of this device are. And all of Microsoft's promotional shots show it being used in landscape orientation with kickstand and keyboard. What makes this better than a touch enabled Ultrabook?
  18. olowott macrumors 6502a


    May 25, 2011
    Dundee, UK
  19. 2457282 Suspended

    Dec 6, 2012
    What? Come on, this is MacRumors, therefore it's Apple that is doomed!


  20. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    When they reduce the price to 20%, I'll buy a dozen for target practice. There's a great app called "Bull's Eye" that draws a perfect target.


    Back in 2007 I would have probably bought one, but just like with my Pocket PC, for which I spent over $1700 in units and accessories that have become practically obsolete, I'm afraid the same is going to happen to the Surface.

    Something just didn't click-in properly (could that be the Metro interface?) and it's not getting much attention.
  21. inlinevolvo macrumors 6502

    Jul 11, 2012
    I have a feeling the surface will follow the path of the "kin" and the "Zune". Microsoft has a habit of introducing ill researched products into the market and killing them off. They will leave the tablet marketplace in a few years. As someone else posted, you can get a MacBook Air for the price, which can do so much more. It also doesn't help that the metro interface isn't all that great to use. And the classic Microsoft desktop doesn't suit a tablet.
  22. NSeven macrumors member


    Jul 14, 2009
    No one cares about Microsoft Products, its not even in the same League as the iPad... also anyone who quotes this and tells me to stop moaning.. go cry to your moms.. if you don't have moms then to bad..
  23. djrod macrumors 65816


    Sep 16, 2008
    Madrid - Spain
  24. JoeyCloverfield macrumors regular

    Sep 16, 2012
    I was under the impression you had to be over 13 to make a forum account. I guess I was wrong.
  25. Jsameds macrumors 68040

    Apr 22, 2008
    I've learned my lesson - never buy anything that comes with Windows on it.

Share This Page