I'm considering saving money for a Surface Studio, because it's one hell of a machine. But I'd rather have the latest Intel chips and Nvidia 10 series GPU's.
I'm no Pro but like my tech, and Apple is just utterly utterly utterly dull on the computer side, the Mac Pro is a lovely design but so outdated it's ridiculous, and considering the iMac Pro cost I'm betting the new Mac Pro will be north of 5 grand.
To me, it seems Apples response to the Surface Studio is the iMac Pro, which is nothing more then a spec bump, the machines design is the same as several years ago, no new innovations for its target audience what so ever. Oh and the new iMac Pro starts at a much higher price then the maxed out Surface Studio...
As a computer and hardware geek, Microsoft absolutely battered Apple into the ground with the Studio, because of real true innovation.
Microsoft over the last few years has been the cornered guy with their backs to the wall and by God have they come out fighting back.. the Xbox One is a great example, the original console was a launch mess, one of the worst ever, and Sony has been beating them since, however they changed the guy running it, they totally redesigned the Xbox One, and it now has ridiculous value for money because it has sales on great games a lot, and it gives fantastic free games every month! It's value beats Sony into a pulp! Plus the Xbox One X will be the most powerful console ever launched.
So yes, as a tech company Microsoft is great. I think for mobile and tablets and watches it's Apple, for computers and consoles it's Microsoft.