Microsoft Targets MacBook Air's Need for Dongles, Lack of Touchscreen in New Ad

[MacRumors]

Microsoft is out with yet another ad highlighting the new Microsoft Surface Laptop 4, but rather than primarily focusing on the features of the machine, Microsoft has chosen to pit it against Apple's MacBook Air.

In the spot, the same Windows user who was in previous ads, shows off his new Microsoft laptop to his sister. She continually asks questions about how it compares to the MacBook Air.

"Is the MacBook Air touch screen?" she says. "How could you not have a touch screen?" After a description of the ports on the Surface Laptop, which has USB-C and USB-A, she says "better bring your dongle."

Microsoft has been running ads pitting its devices against Apple's devices since January, comparing the laptops to the MacBook Air and the iPad Pro. Most of the prior ads have highlighted the Surface Pro 7, but this one focuses on the Surface Laptop 4, Microsoft's ultra-thin touchscreen laptop, priced starting at $999.99, which is similar to the $999 price of the MacBook Air.

Measuring in at 13.5 inches, the Surface Laptop 4 features an AMD Ryzen 5 or an Intel chip, depending on configuration, while Apple's laptop uses the M1 chip. Apple is rumored to be putting additional ports in next-generation MacBook Pro machines, adding an HDMI port and an SD card reader in addition to USB-C ports, though there are no plans to add USB-A ports.

Article Link: Microsoft Targets MacBook Air's Need for Dongles, Lack of Touchscreen in New Ad

 

[TheYayAreaLiving 🎗️]

Eww... they have INTEL inside Microsoft surface.

M1 Chip.. Don't have to say much more Microsoft. That's alone is a game changer.

Microsoft's Tablet business still exist?

Are they not aware of the M1 iPad Pro? Come on now...

 

[ProVideo]

These misleading ads are tacky and make Microsoft look desperate.

 

[dannyyankou]

Most people buying a MacBook Air likely aren’t plugging in anything that needs a dongle.

MacBook Pro on the other hand would be a better target for lack of ports, although Apple is going to improve that soon.

 

[Vol Braakzakje]

I think that Microsoft is also lead by children like in the video. Their products are just lacking maturity.

 

[Vol Braakzakje]

Besides. Use this time, because the next gen MacBooks will be perfect with many more ports.

 

[levitynyc]

I've owned a Surface Pro 6 for 2.5 years now. It's a fantastic laptop and an average Tablet.

It has completely satisfied my need for a Macbook and an iPad.

Love mine. Cost like $900 with the keyboard and pen included.

 

[metalsiren]

yes these add suck, enough said.

I have had Surface since the SP3, and Win 8 was a GREAT OS for tablet....but wasn't as good as desktop.Win 10 is a good desktop OS but its crap in tablet mode.

 

[kk200]

Microsoft's Tablet business still exist?

Are they not aware of the M1 iPad Pro? Come on now...

you are kidding, right?
iPad Pro is just another big "Phone" thanks to iPadOS

 

[quatermass]

Lack of touchscreen is actually a plus.

 

[DekuBleep]

Why are these commercials always so bad?

 

[Freida]

Pathetic ad

 

[djcerla]

I like my Wintel smell of desperation in the morning.

 

[Runs For Fun]

I don't need nor want a touchscreen on a laptop.

 

[rgeneral]

Touch screen on laptops have been around 10 years? I think the writing is on the wall now. The majority of PC/Mac users do not care for it. We even buy non touch machines to save some money.

 

[WiseAJ]

Why are these commercials always so bad?

That kid just seems so punchable in these Microsoft ads.

 

[ninetyCent]

I see that kid who did past comparisons in a new ad, i skip it. I wonder if others feel the same way...

 

[mrWONERFUL]

WTF, who edited this? why did they include the girl twitching her fingers at :025? MS is a billion dollar company and they can't even edit a stupid commercial.. Pathetic. Remember the vomit comercial MS did years back??

 

[ThunderSkunk]

I used to despair for want of a touchscreen with proper built-in wacom penabled digitizer, but lo, over time, and with consistent PR messaging, I have come to my own realization that my lack of functionality is for the best, as options are the enemy of thinness and shareholder profits.

 

[Xak444]

Where is this kids parents?!

 

[Arctic Moose]

Yay! I just unboxed a Microsoft Surface Pro 7 AND a Microsoft Surface Laptop 4. I cannot wait to start presenting in that HDMI-only conference room without one of those pesky dongles!

 

[OliOliOliOli]

The one who touch my screen with his fingers, I cut them!

 

[cytomatrix]

Why are these commercials always so bad?

Because they don't make enough from selling surface laptops to make a mission impossible style ad. 😁

 

[MrGimper]

In my job I have many laptops supplied by clients to access their environments securely. About 80% of these have touch screens. I have used the touch screen exactly 1 time, in an "is this a touch screen" moment. I have no desire to touch my laptop screen.

 

[reallynotnick]

Using a vertical touchscreen with those nails seems like it would be really hard.