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Microsoft today announced that it will purchase the game studio Activision Blizzard, the maker of hit games such as Call of Duty, Candy Crush, World of Warcraft, and more, for almost $70 billion. Microsoft says this purchase will help it "bring the joy and community of gaming to everyone, across every device."

microsoft-purchases-Activision.jpeg

The seismic purchase for Microsoft will see several of Activision's games move to Xbox Game Pass, Microsoft's gaming subscription service.
The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.
Microsoft's Xbox Game Pass is available on the iPhone and iPad through Safari, but not the App Store. While Apple does allow all-in-one gaming subscription services to be on the platform, every game offered on the service must be submitted individually for approval through the App Store review process.

Apple's equivalent games subscription service to Xbox Game Pass is Apple Arcade. Launched in 2019, Apple Arcade has continued to add new games to its catalog for users to play across the iPhone, iPad, Mac, and Apple TV. The purchase of Activision and the addition of more hit games to Xbox Game Pass may put more pressure on Apple to bolster ‌Apple Arcade‌'s offerings.

Article Link: Microsoft to Acquire Game Studio Activision Blizzard for $68.7 Billion
 
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Apple keeps missing the boat. There will be no game dev houses left to buy and M1 Max Macbook Pro gamers will be playing nothing but phone games forever. Can anyone seriously compare Apple Arcade to Game Pass and not laugh their ass off?
 
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As long as the PC doesn't get shut out from future releases, this is whatever (don't have an XBox or any other consoles). ?‍♂️
 
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Makes the $12b for Bethesda seem like small change. Great news for Xbox/Microsoft GamePass Ultimate customers and likely a response to the news that Sony are readying their own gamepass alternative which will make their offering very anaemic third party wise.
 
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Microsoft keeps acquiring studios. They really know gamings and streamers are next generation of big things.
What is Apple doing? Apple TV? not doing anything at all in gaming? start acquiring AAA studios and come up with a console.
Microsoft knows the gaming industry. They are dominating it. Look at the world-class games that are included in this deal. Apple really needs to catch up and get serious.
 
We can be quite sure they there won’t be future crash bandicoot or spurò games on the PlayStation. They’re likely to become Xbox/PC exclusives.

Ugh that's going to suck. CB is one of my favourites and I loved the new one. ... man, those commercials with the Crash mascot in the 90s were pure gold lol
 
We can be quite sure they there won’t be future crash bandicoot or spurò games on the PlayStation. They’re likely to become Xbox/PC exclusives.

While I understand that concept at first glance... I have a question.

Why would a studio/publisher want to cut their addressable market in half?

Actually it's more than half... since there are more Playstations out in the world than XBoxen.

?
 
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