Microsoft to buy Spyware Company

munkle

macrumors 68030
Original poster
Aug 7, 2004
2,580
0
On a jet plane
Rumours are abound that Microsoft are looking to acquire Claria, the annoying adware company, link (NYT registration needed).

MS are obviously looking to catch Google on ad revenues but going after a notorious spyware vendor seems an odd choice, even if they are more interested in the core technologies being offered.

Anyone else having nightmares of a Bonzi Ballmer swinging onto their desktop and doing a "developers, developers, developers" dance?! :eek: :p
 

snkTab

macrumors 6502a
Nov 13, 2004
579
0
Cincinnati, OH
Lets not forget integrated with the OS. It's bound to be lightning fast. Lets see them click those close boxes fast enough.
 

stubeeef

macrumors 68030
Aug 10, 2004
2,702
2
and with password memorization, and auto form filling, you don't even need to be near the computer to get stuff done.
 

BornAgainMac

macrumors 603
Feb 4, 2004
6,367
3,232
Florida Resident
I am confused about spyware. You have programs like Spybot or Adware that check and clean spyware. Then you have spyware that gets automatically installed on your Windows machine (the bad kind) and spys on you and slows that fast Pentium M down to a Celeron with all the overhead. Is this Spyware Company that Microsoft bought the good kind of Spyware or the bad kind?
 

Bigheadache

macrumors 6502
Mar 1, 2004
271
0
BornAgainMac said:
I am confused about spyware. You have programs like Spybot or Adware that check and clean spyware. Then you have spyware that gets automatically installed on your Windows machine (the bad kind) and spys on you and slows that fast Pentium M down to a Celeron with all the overhead. Is this Spyware Company that Microsoft bought the good kind of Spyware or the bad kind?
Spybot Search and Destroy and Ad-Aware are both brands of anti-spyware software. Adware is a generic term for spyware that is involved in advertising. Claria, which Microsoft are thinking about buying is involved in spyware... not anti-spyware.
 

Lyle

macrumors 68000
Jun 11, 2003
1,874
0
Madison, Alabama
BornAgainMac said:
Is this Spyware Company that Microsoft bought the good kind of Spyware or the bad kind?
The bad kind. Claria is a company that specializes in "online behavioral marketing", which is another way of saying that they offer their clients ways to display targeted advertising in peoples' web browsers. Claria used to go by the name Gator, but changed their name a few years back because they'd gotten such a bad reputation for being the company behind various pop-up advertisements and spyware. Software like Spybot cleans up the garbage that Claria (and similar companies) leave behind.
 

michaelrjohnson

macrumors 68020
Aug 9, 2000
2,174
1
53132
Wow. Even I didn't think they'd go searching for new "features" at the bottom of the spyware pond...

Stooping to new lows, I see.
 

Inkmonkey

macrumors 6502
Oct 2, 2003
435
1
Calgary
Bigheadache said:
Spybot Search and Destroy and Ad-Aware are both brands of anti-spyware software. Adware is a generic term for spyware that is involved in advertising. Claria, which Microsoft are thinking about buying is involved in spyware... not anti-spyware.
Then maybe Microsoft can sell you the anti-spyware software at an extra cost. Brilliant!