microsoft buyout
What we are seeing is Microsoft's move from the computer room and into the living room and thus much more of our daily life(Scares the @#$! out of you, doesn't it?). A few key technologies that didn't exist to the masses a few years ago are now availible and will change the way we connect to the outside world. Broadband can keep our house online 24/7 and with HDTV the quality of media content will reach new levels. I think Microsoft sees this as the future and since this has until now been Sony's playground they didn't want to get left behind here. The XBOX was just a small piece of this strategy. If they buy out Vivendi's Software division we will not be the only ones left without a chair when the music stops. Microsoft is shifting all of it's gaming attention towards the XBOX. They are on a quest to challenge Nintendo and Sony for the console market. There is just no time for them to stop and think. They need to get a large installed user base, or they will se no return for the money they have pumped into the XBOX project. Microsoft are sticking their dirty fingers into every market their is. It wouldn't come as a surprise to me if we in the near future would see everything from home cinema systems to refrigirators and stoves. I hope microsoft burn themself on this one and that Sony and the other manufacturers show them exactly where they belong, but I have somewhat of a doubt that this will happen. I am not sure the public trust Microsoft enough to let them completely take over our living room, but it's amazing what money and marketing power can do. Only time will tell if Bill's little gay refrigirator magnets will make their way into our lives, or if maybe Apple will beat them to it and release a ground breaking new magnet with user friendly interface and a good idea of what it can be used for.
What we are seeing is Microsoft's move from the computer room and into the living room and thus much more of our daily life(Scares the @#$! out of you, doesn't it?). A few key technologies that didn't exist to the masses a few years ago are now availible and will change the way we connect to the outside world. Broadband can keep our house online 24/7 and with HDTV the quality of media content will reach new levels. I think Microsoft sees this as the future and since this has until now been Sony's playground they didn't want to get left behind here. The XBOX was just a small piece of this strategy. If they buy out Vivendi's Software division we will not be the only ones left without a chair when the music stops. Microsoft is shifting all of it's gaming attention towards the XBOX. They are on a quest to challenge Nintendo and Sony for the console market. There is just no time for them to stop and think. They need to get a large installed user base, or they will se no return for the money they have pumped into the XBOX project. Microsoft are sticking their dirty fingers into every market their is. It wouldn't come as a surprise to me if we in the near future would see everything from home cinema systems to refrigirators and stoves. I hope microsoft burn themself on this one and that Sony and the other manufacturers show them exactly where they belong, but I have somewhat of a doubt that this will happen. I am not sure the public trust Microsoft enough to let them completely take over our living room, but it's amazing what money and marketing power can do. Only time will tell if Bill's little gay refrigirator magnets will make their way into our lives, or if maybe Apple will beat them to it and release a ground breaking new magnet with user friendly interface and a good idea of what it can be used for.
