Microsoft to copy Apple again...opening retail stores.

Discussion in 'Current Events' started by emcviper, Feb 12, 2009.

  1. emcviper macrumors newbie

    Oct 3, 2007
    Microst to open own retail stores
  2. ceezy3000 macrumors 6502


    Jan 10, 2009
    The Valley!!
  3. Eidorian macrumors Penryn


    Mar 23, 2005
  4. Rodimus Prime macrumors G4

    Rodimus Prime

    Oct 9, 2006
    stupid apple fan boys thinking apple comes up with everything first and everyone copies them and then they wonder why apple fans get no respect.
  5. emcviper thread starter macrumors newbie

    Oct 3, 2007
    Weren't they rumors until just recently (rather than news)?
  6. Eidorian macrumors Penryn


    Mar 23, 2005
    There was mention and concept art of a store for the Japanese market to expand the Xbox 360 base. Later you got Microsoft employees at game shops.

    Microsoft getting around to a retail deployment isn't anything new.
  7. Abstract macrumors Penryn


    Dec 27, 2002
    Location Location Location
    They're opening a store. Lots of stores exist, and these stores may sell lots of different products in one place. However, some of these stores only sell their own branded stuff. Yes, that's true. Can you believe it?
  8. FX120 macrumors 65816


    May 18, 2007
    lol omg because apple was teh first to have retail stores! zomg! WTF!
  9. mithrilfox2 macrumors newbie

    Feb 12, 2009
    No offense but opening stores to sell your product isn't exactly an Apple innovation.

    TBH, there's other ways that Microsoft is "copying" Apple (regardless if Apple had it first or not, they did it well for the masses).

    Aero? (LOL-version of Aqua)
    Search bar? (lame attempt to emulate Spotlight, but failed miserably)
  10. jashsayani macrumors regular


    Feb 7, 2009
    San Jose, CA
    Big Deal, let the mindless ppl copy it. Apple has Macs, iPhone, iPods, Softwares, Speakers and much more in the Apple Store.

    And M$ will just have Microsoft products in the store. So the store will only have Windows, Visual Studio, and other crap-ware....
    Its soo going to be a flop.

    Why not just purchase it online??
  11. teflon macrumors 6502a


    May 28, 2007
    Apple is not the first one to have retail stores, nor the one that made retail stores popular. I don't see how this is copying at all. That's like saying Apple copied Sony in having retail stores.

    Why not just purchase Apple products online? Some people just like to shop in stores and try out what they're going to buy. Some people don't like using credit cards online or don't have a credit card. There are many reasons why someone who choose a physical retail store than an online one. Plus, Microsoft have a lot more than just "crap-ware". They're probably going to put in XBox + accessories, Zunes + accessories, MS Mice and Keyboards, and maybe some games along with their software products. So really the only thing that the Apple store have that they don't have is computers. But they have more products in other areas.
  12. chrismacguy macrumors 68000

    Feb 13, 2009
    United Kingdom
    It will be fun to go to a MS store, even if it is just to see how they market their OS. Especially as Apple has legendary advertising and a really nice store layout, I wonder how MS will manage to compete with them?
  13. macmee Suspended


    Dec 13, 2008
    There's no local Apple store, so I doubt there will be a local Microsoft store:p.
  14. thejadedmonkey macrumors 604


    May 28, 2005
    I know it's obvious that Apple invented the concept of a "retail store", and everyone else just copies Apple, but seriously...
  15. zombitronic macrumors 65816


    Feb 9, 2007
    Microsoft to Open Stores

    Let the emulating continue!! Microsoft plans to open retail stores of their own with the help of a Wal-Mart exec. Here's the thing. Apple has a lot of hardware to fill their tables. What will Microsoft have? Zunes, mice and software boxes?

    Will they have a Genius Bar? Will the store look bright and sterile? Will anyone care?
  16. hacksaw-C87 macrumors regular

    Jan 12, 2009
    Birmingham England
    What will they sell in there? (Obviously Microsoft products but it's not as if demoing Windows 7 on a generic machine has anything particularly Microsoft-ish about it?) Mice? Random MS software? Doesn't sound too inspirational to me. The apple store works because it gives users the chance to use Apple products that are exciting and fun. Can you imagine going into a store to demo Windows Vista/XP/Windows 7/w.e.
  17. MisterMe macrumors G4


    Jul 17, 2002
    Gateway preceded Apple. If memory serves, so did Dell. Both cratered. If we go back in history, Radio Shack had computer stores. Radio Shack no longer manufacturers computers. Call it a leap in logic, but somehow I don't think that Microsoft intends to emulate Gateway, Dell, or Tandy. It is difficult for the Microsoft fanboys to accept, but the Redmond Monopoly is copying Apple.

    For Apple, its brick and mortar stores dramatically added value to the company. Steve Jobs said that the Apple Stores did not have to be profitable to benefit the company. However, they are successful by any measure. Microsoft's situation is dramatically different. You can buy Microsoft products everywhere--Best Buy, Sears, Office Depot, Wal-Mart, Al's Computer Exchange. In order to Microsoft stores to have an impact on the market, they would have to be as ubiquitous as Starbucks. Everybody knows Microsoft products. There is no way that Microsoft retail stores can change the perception of the company or its products in the market.

    Another losing idea from a company that has run out of winning ideas.
  18. Melrose Suspended


    Dec 12, 2007
    This won't work because M$ is a software company... software isn't something you can touch and feel and meet in person.

    Apple stores work because Apple actually has a physical product - you can go up to a computer and use it...

    M$ will either have to partner with Dell :)eek:), Sony :)eek:x2) or some other generic-looking, homogenized computer, or build their own - which won't be for resale and therefore waste half the time and energy of the salesman who have to constantly explain why they are not for sale. Or it'll just turn into the mall hot-spot for young men and teens who 'just want to see how this whole XBox-thing works' and they'll crowd out whatever real customers the store would attract to the consoles. (you know, like the dweebs that cluster around the PS3 demos at Walmart) wait! I know! Everybody will go to the store just to use a Zune!
  19. ritzuk macrumors member

    Dec 1, 2005
    If Microsoft made their own PCs, they might actually be good. I'm guessing Apple does such a good job is partially because they create and work in a controlled environment.
  20. charlesbronsen macrumors 6502a


    Oct 22, 2008
    Toronto, Ont
    they could show xboxs, zunes, mice and keyboards oh my!
  21. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    Exactly, and Apple has a carefully cultivated corporate image, which it also sells through the Apple Stores. This may the single, largest contribution Steve Jobs made to Apple. When you walk into an Apple Store, you're invited into the "world of Apple." You immediately know where you are, the same as when you walk into a Gap or an Old Navy store. If you look at all the other retail efforts by technology companies, they failed if for no other reason than they had no unified corporate image or brand identity to transmit to customers. Gateway came close with their "country store," but this had no legs probably because it was unrelated to the technology products they were selling.

    So what is Microsoft's corporate image, and how are they going to sell it in a retail setting? That's the real question. I think they're going to have a really tough time coming up with an appealing version of their corporate image.
  22. joepunk macrumors 68030


    Aug 5, 2004
    a profane existence
    Because retail sales are doing so darn well lets open up our own stores. :confused: :rolleyes:

    I'm sure microsoft had this planned before the November Recession/Depression. But still one on the inside would have thought that this is the wrong time for new adventures.
  23. mogzieee macrumors 6502a

    Feb 8, 2008
    London, UK
    But.... What's the point...? NOBODY WILL GO TO THEM!

    Windows is so dominant that if someone has a problem with their software, they'll get a mate or a friend to sort it out... and if it's a hardware issue then Microsoft can do nothing about it.
  24. Starfall macrumors member

    Dec 2, 2005
    No one is claiming that Apple was the first company to open retail stores. But Apple does seem to be the first company in the computer space to have opened retail stores so successfully. In fact, Apple's success as a retailer is quite striking, especially given all of the naysayers who predicted that they would fail. So, it is undoubtedly Apple's success as a retailer that Microsoft would like to copy, and how much do you want to bet that they'll attempt to do so by copying some of what makes Apple stores so successful - i.e, the Genius Bar, high-traffic/high-end locations, upscale design, low-pressure salespeople, etc? To imply that Microsoft's retail initiative will in no way attempt to copy Apple's accomplishments in retail is not realistic.
  25. Mousse macrumors 68000


    Apr 7, 2008
    Flea Bottom, King's Landing
    Again?:confused: I remember Microsoft opening a store in San Francisco a few years back (9 or 10 years ago or there about). That turned out to be a flop.:p:rolleyes: That was when they were an unstoppable juggernaut steamrolling the competition. Unless they learned from that they'll end up with another Zune on their hands. Might as well call it the Zune Store.:rolleyes:

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