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Microsoft's Holiday Ad Spreads Message of Peace Outside Apple's 5th Avenue Store

rdlink

rdlink

macrumors 68040
Nov 10, 2007
3,226
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Out of the Reach of the FBI
pankajdoharey said:
Satya Nadela is Simple Genius, if he came up with this Idea.
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He doesn't need to have come up with it to be smart. Just approve it. Which he certainly did.

Actually really smart advertising on MS's part. Everyone already knows that the way to get attention is to mention Apple. Whether it's on your news/blog website or in your commercials. But as much as companies want to have Apple in their commercials they are starting to finally realize that the attack ad strategy pays diminishing returns. So what better way to have your cake and eat it, too. Put Apple in your ads, and create a warm and fuzzy message, without admitting that they're kicking your butt...
 
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flaw600

macrumors 6502
Jan 21, 2014
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3goldens said:
It's pretty straightforward to me, blatant commercialism on the part of Microsoft!
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How is this blatant commercialization? Yes, it's an ad, but it's not selling anything.

nagromme said:
If you're trying to remind people that the holiday is about peace and giving, not commercialism... you're always going to come off a bit awkward if you do it in the context of being a seller of tech products against a rival commercial company.
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I didn't see it as awkward at all. They weren't any products featured and there were limited shots of the shops.
 
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Jetfire

macrumors 6502
Jul 10, 2008
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Cincinnati, Ohio, USA
Noble Actual said:
Having been too like all the Apple Stores in Silicon Valley/Bay Area, I can guarantee you that right across from the Apple Store is a Microsoft Store and they are both filled almost anytime you go there.

Staying too much in MacRumors hurts your health. Go out a bit more.
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Not here at the Kenwood Cincinnati, OH store. Although the MS store is not directly across from the Apple store it's very close to it. It's actually closer to the the Main entrance than the Apple store. The number of times that I have been there, the employees almost always out number the customers. That's with about half a dozen employees. MS store just don't have that same vibe that Apple does.
 
simonmet

simonmet

Cancelled
Sep 9, 2012
2,666
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Sydney
mazz0 said:
Microsoft has its own shops?
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Yep, they just opened one in Pitt St Mall in Sydney. First they had to bribe people to attend the opening by offering free tickets to a concert by some pop star being held nearby later that night (everyone who attended the opening could go) and then with deals like 50% off Skype credit.

So maybe they're busy because Microsoft has to bribe people to get them into their stores to make them look busy.
 
JosephAW

JosephAW

macrumors 603
May 14, 2012
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I didn't realize MS was hurting so much. This is like the little brother pining the big brother to the ground until he says uncle.
 
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unplugme71

macrumors 68030
May 20, 2011
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Earth
Noble Actual said:
Having been too like all the Apple Stores in Silicon Valley/Bay Area, I can guarantee you that right across from the Apple Store is a Microsoft Store and they are both filled almost anytime you go there.

Staying too much in MacRumors hurts your health. Go out a bit more.
Click to expand...

Yes, but the difference is do people at MS store buy anything. I've walked in a few times and people seem to just do a lap around the store and leave, like me.
 
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LastLine

macrumors 65816
Aug 24, 2005
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sDztDP6.png


(Just kidding, I really like this advert, but my wife couldn't help but notice the star in the sky and see Doctor Who in it...)
 
MJedi

MJedi

macrumors 6502a
Dec 16, 2010
878
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Not seen in the commercial: As the Microsoft employees hugged the Apple employees, the former whispers to the latter, "Take me with you! Please! Take me away from the Microsoft store!"

:D

I wonder if the Apple employees in the ad were real Apple employees. If that were the case, Microsoft and/or their ad agency must've gotten permission from Apple. Unless those employees were in the ad on their own time. Still, Apple must've cooperated with Microsoft in some way.
 
OldSchoolMacGuy

OldSchoolMacGuy

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Jul 10, 2008
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pankajdoharey said:
Satya Nadela is Simple Genius, if he came up with this Idea.
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CEOs don't come up with ad ideas. Ad agencies do and then marketing managers approve them. C-level is far too busy to be approving everything like that. Can say this having worked with numerous Fortune 500 in creating ads.
 
M

modemthug

macrumors regular
Apr 20, 2010
212
608
This is charming and sweet and I love it

And if you don't, or have something mean to say about it, you are a Scrooge!
 
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Nunyabinez

Nunyabinez

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Apr 27, 2010
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I liked it but found in interesting that they feel the need to edit around some of the text of the song.

"As God is our father, brothers all are we. Let me live with my brother in perfect harmony"
 
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scottlevin

macrumors newbie
May 4, 2005
11
9
How times have changed. They are really coming to Apple's door at a moment of weakness. Does anybody think of Microsoft as Apple's direct competitor anymore? Isn't that Google? How many times have we heard of Apple vs. Microsoft in the last five years? Isn't that battle largely settled?

consumer laptop: winner, Apple
consumer smartphone: winners, Apple + Samsung
consumer tablet: winner, Apple

No one is talking about Microsoft products, unless you work for a Fortune 500 company with 1.0 technology.

There's no "truce" to call. Microsoft and Apple don't directly compete. If you google "Apple vs," the top results are Google, Android, Samsung.
 
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cmwade77

macrumors 65816
Nov 18, 2008
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scottlevin said:
How times have changed. They are really coming to Apple's door at a moment of weakness. Does anybody think of Microsoft as Apple's direct competitor anymore? Isn't that Google? How many times have we heard of Apple vs. Microsoft in the last five years? Isn't that battle largely settled?

consumer laptop: winner, Apple
consumer smartphone: winners, Apple + Samsung
consumer tablet: winner, Apple

No one is talking about Microsoft products, unless you work for a Fortune 500 company with 1.0 technology.

There's no "truce" to call. Microsoft and Apple don't directly compete. If you google "Apple vs," the top results are Google, Android, Samsung.
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Business is where Microsoft is still prominent, although it is loosing that category more and more now as well. I really do think Microsoft's days are numbered, at least in the OS business, unless it can turn things around and nothing they are doing is working right for them at this point in time.
 
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Noble Actual

macrumors 6502a
Sep 10, 2014
851
501
rdlink said:
What are you smoking? The Apple Store in Corte Madera is almost always packed, and the MS store down way looks like a ghost town, except for the 7 or 8 bored looking employees in red, yellow and green shirts, and the 70-year-old man they're talking into buying a Windows Phone.

Having said that, it was a pretty cool ad. Except that I noticed they didn't show a shot of the inside of the store after the employees left. Because it would have been a sad, empty scene.
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Not smoking. Sorry, never been to your town before.
 
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Noble Actual

macrumors 6502a
Sep 10, 2014
851
501
Jetfire said:
Not here at the Kenwood Cincinnati, OH store. Although the MS store is not directly across from the Apple store it's very close to it. It's actually closer to the the Main entrance than the Apple store. The number of times that I have been there, the employees almost always out number the customers. That's with about half a dozen employees. MS store just don't have that same vibe that Apple does.
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Its this way in the Bay Area.

Congratz on your Ohio store being that way.
 
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