Has anybody else noticed yet that the new XBox commercial is a complete copy of Apple's iTunes commercial that come out earlier this year? You know, the one that takes album art spins it around and builds a building. Microsoft just introduced a new xBox ad that takes game covers and build the xBox out of them. Seriously, what will Microsoft copy next? It's just amazing to me that with all the money that Microsoft has in it's cash coffers that they can't bring true innovation to the consumer and they can't come up with original ideas. Apple does it first....does it better...always has!