I am not promoting this payment scheme, just really pointing out the truth.
Which really is just that it's not the way we are used to paying for software.
We probably lose a ton of money on our computers, phones, cars, games, other media we buy.
We spend lots of money on entertainment, going out.
Perhaps we buy food at work from a sandwich bar as we are too lazy to make out own, even though we'd save $20 or more a week if we did spend 30mins making out lunch.
And yet, a one off, some may argue major piece of software that can be / is used in business, we go crazy about paying, what is in reality a tiny amount for, as some have said, the price of one coffee for a weeks use of the software.
Some could argue, hey I'd rather pay a little at a time than a BIG price in one go. No one it stopping you stopping paying and swapping to another package, it's all free choice.
You could also argue, and quite rightly so............. If a company has tens of thousands of people around the globe paying them a small amount each month for continued use of their product. Well, then perhaps they are MUCH more lightly to continually improve it, as if they slip these people will choose something else.
That COULD be a very compelling argument.
If you sell a customer something for $100, you have their money, they take the product away, it's done deal.
If you give the customer it for $5 a month. From day one they have a GREAT deal. You need, as a company to keep making the product appealing to them, continue to work on it, improve it all the time to keep those $5 rolling in. the last thing you want is to get a few $5 payments then they stop.
Again, I'm not advocating this in general, simply that, we are not used to it, and one could argue also it forces products to be always made better.