So I bit the bullet and dropped the money on a genuine milanese loop cause I've been obsessed with it ever since the first watch came out. The first one I got was a cheap $20 amazon alternative which I was actually pretty impressed with. However, the watch is a gorgeous design statement and it's pretty expensive and then we have this band on it that is cheap (that just messed with your head in the worst way as silly as it sounds). So I got the actual band and I have to say - people can give Apple crap about how they price accessories, but the quality is evident. Comparing the too bands and picking out the fake is child's play. THE APPLE BAND - solid, denser metal that will not collapse but still molds to your wrist - shiny coating, much more reflective - strong magnet with a small rubberized tip so prevent wear and tear from steel rubbing on steel - links fit perfectly into the watch brackets with no wiggle whatsoever THE FAKE - thinner material that will collapse both sideways and lenghtwise - dull, more muted finish - magnet just as strong but no rubberized tip to prevent friction (this will cause some surface damage over time) - links fit well, but not perfect by a long shot and you can wiggle them a bit even when locked in I agree that pricing for something like their silicone bands is ridiculous given how cheap they are to make, but a classy product like their leather and metal bands is absolutely warranted when it comes to the price in my opinion!