Read first ASSUMING a Mini iPad will be released in Sept-Oct time frame: Just in time for Christmas season, it will do extremely well (remember Fire sold about 4 million before crumbling when most finally realized it was less then expected). Particular to note a lot of people in MR posted they purchased a Fire even though they already had iPad. I predict Apple will sell 5 to 7 million Mini's over 4 months (Sept to Dec). First time iOS customer will really jump on it, becuase of its lower initial cost and of those with existing iPad's will be likely the iPad 1's, and families looking to get a second or third iPad in home. Those who have the 2, or 3ed gen, least likely. Those used to full size iPad will mixed reaction to something almost 2" smaller, but first timers will jump on it. Highly mobile people will love it too, as even the 10" iPad can still be too big. I predict the Mini may take away about 12% of big iPad market, a little more according to Gene Munster, however about 40% of Android market. Why 40% of Android market? John Gruber and especially Rene Ritchie posted very insightful and researched opinions why a 7.85" size will not require sandpaper (for fingers). Rene pointed out that compared to all the other offerings, the mini iPad will have substantially more screen space. The look and feel may be more like full size iPad then a smaller one. Again, look at the hype behind the Fire. For a brief time it shot up to #1, blew past then #1 Samsung and opened up a large lead,... until the hype passed and crashed hard. The Mini has had months of hype and speculation. Apple is the standard for reputation and quality. If, as Rene so thoroughly explains, apps do not need to be altered to run on the min then there is a massive library of apps ready to run. Price: It seems $299 is the likely price point, being in between iPod Touch and iPad 2(v2), but some analysis say Apple could sell it for as little as $199 and still make a profit! With the new Nexus 7 at $199, and Fire likely to drop to $149, perhaps the best strategy not to stay too premium, but offer more to compensate. Selling iPad Mini at $299, starting with 32GB would be blow away Fire and Nexus with a paltry 8GB, it would also mean changing price structure on iPT and iPad too. Perhaps the best would be a $249 w/16Gb Mini (and the iPT drop to $149 w/8GB?). Remember, the Mini is to target the unopposed small Android tablets, not iPad. As I pointed out before, those who have iPad's will mostly stay with iPad and only a small number will need the Mini. And of course the reason small tables are so popular is, becuase its smaller, is lower price. Note: to those who keep saying it should be a "Big iPod Touch", I have all 3, and there is a huge difference to how a iPT/iPhone and iPad work, and as Android proved, scaling up is miserable.