Eh, to each his own I say, but the apple store, ironically, is the worst place to test out a reflective screen. From the fairly bright lighting, to the natural sunlight that comes in through a lot of the larger stores, to just being absolutely surrounded by light sources at every angle(computers, iPads, iPods, etc), not to mention the tons of people walking around at any given moment.
It just seems nearly impossible to recreate a home or office experience in the stores.