Check this out: http://www.appletell.com/apple/comment/where-to-get-iphone-4/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+appletell+Appletell The second most obvious place to get your iPhone 4 is from AT&T. This is the only choice, as far as Im aware, for (US) upgraders. So if you already have an iPhone and live in the US, you have to go through AT&T unless you want to pay full price or start another line of service. I thought you could do an upgrade from Apple.com, Best Buy, or any of those places? According to Appletell, you can only do upgrades from AT&T directly. Isn't this misinformation?