Missing iPhone box art??

[acarney]

Anyone know what the deal is with the missing box art? It's like it's only half finished with the little embossed outline of the phone but no colors, no icon, no "Apple" word or "iPhone" or anything... Also on the side it just says "iPhone" instead of "iPhone 5S" like it did last year...

This just seems so odd and rushed... Maybe these were meant for instore replacements or something that they pushed out as extra retail units?

 

[12vElectronics]

Eh.. who cares

 

[bryancee]

Its a box, I care more about whats inside of it. lol

 

[NiCK Crush]

It's not missing. It's just a simple, minimalist design.

 

[DanUC6]

They forgot to change the ink cartridge...NBD

 

[Melodeath]

You got a one of a kind. Sell it on ebay for thousands

 

[rockyroad55]

Eco friendly! You know how much it costs for the chrome paint and stuff? Idk actually jk

 

[acarney]

I don't REALLY care, but it is super odd after like 7 years or something...

 

[mistertomlinson]

It's not supposed to be this way? Mine is the same. Hm. I thought it was an odd choice for Apple packaging.

 

[Jordan921]

Do you care more about what's on the outside or inside?

 

[Cryates]

I think the box is a nice touch.

 

[Brittany246]

They didn't want to waste money on designing the box. That'd be silly. Just slap "iPhone" on it, and they're good.

 

[myscrnnm]

It's probably just Apple's new design philosophy for packaging. We may well see the next MacBook come with such a box. It's certainly different, but I still like it. The current trend for most companies is minimalism (especially apparent in logos, like those of eBay, Microsoft, and Intel). Although it does make determining the colour a bit more difficult.

 

[troop231]

As I posted here: https://forums.macrumors.com/posts/19775953/

"It's actually to make the box appear timeless, meaning it won't look dated in a few years if the box front had iOS 8 printed on it."

 

[hipnetic]

There's something wrong with my box. The embossed shape on the box looks and feels just like an iPhone 6. I thought Joni got rid of all of the skeumorphism.

 

[acarney]

See, I could kinda understand that a little and fine, drop the iOS and 6 or 6+ name from the box... But that top looks so empty. They could have at least centered the apple logo, maybe in the color of the phone, or "iPhone" or something... Or made the outline look a little more stylish. I honestly thought it was some place holding tray or something

 

[Steve686]

It is Apple's representation for "clean slate" and new beginning.

 

[OneMike]

Plain box contributes to faster production. Only thing a billion different box types does is slows down packaging. Generally I take the phone out of box and put box away until I sell phone.

 

[Mazda 3s]

They used the money saved on color ink to double the RAM... oh...

 

[tonyy]

I like the simplicity.

 

[EvilQueen]

I don't REALLY care, but it is super odd after like 7 years or something...

That's what I was thinking. This is my first pre-order so I thought maybe that was it. No idea why it was just a white box.

 

[phantomsd]

Correct me if I'm wrong but I saw some gold iPhone 6 unboxing photos where the "iPhone" on the side was actually printed in a gold color. Nice little detail on an otherwise minimalist box.

 

[Steve686]

Correct me if I'm wrong but I saw some gold iPhone 6 unboxing photos where the "iPhone" on the side was actually printed in a gold color. Nice little detail on an otherwise minimalist box.

I have both Golds.

 

[sanke1]

Cost cutting measure. In an ideal world, the money saved should have been used to increase the RAM to 2GB. But hey nobody is perfect.