Missing iPhone box art??

Discussion in 'iPhone' started by acarney, Sep 19, 2014.

  1. acarney macrumors 6502

    Joined:
    Jul 3, 2007
    #1
    Anyone know what the deal is with the missing box art? It's like it's only half finished with the little embossed outline of the phone but no colors, no icon, no "Apple" word or "iPhone" or anything... Also on the side it just says "iPhone" instead of "iPhone 5S" like it did last year...

    This just seems so odd and rushed... Maybe these were meant for instore replacements or something that they pushed out as extra retail units?
     

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  2. 12vElectronics macrumors 68040

    12vElectronics

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    California
  3. bryancee macrumors regular

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    Sep 14, 2012
    #3
    Its a box, I care more about whats inside of it. lol
     
  4. NiCK Crush macrumors newbie

    Joined:
    Sep 14, 2012
    #4
    It's not missing. It's just a simple, minimalist design.
     
  5. DanUC6 macrumors 6502a

    Joined:
    Feb 6, 2007
    #5
    They forgot to change the ink cartridge...NBD
     
  6. Melodeath macrumors 6502a

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    Dec 9, 2009
    #6
    You got a one of a kind. Sell it on ebay for thousands
     
  7. rockyroad55 macrumors 601

    rockyroad55

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    Jul 14, 2010
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    Phila, PA
    #7
    Eco friendly! You know how much it costs for the chrome paint and stuff? Idk actually jk
     
  8. acarney thread starter macrumors 6502

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    Jul 3, 2007
    #8
    I don't REALLY care, but it is super odd after like 7 years or something...
     
  9. mistertomlinson macrumors 6502

    Joined:
    Dec 22, 2007
    #9
    It's not supposed to be this way? Mine is the same. Hm. I thought it was an odd choice for Apple packaging.
     
  10. Jordan921 macrumors 68040

    Jordan921

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    Jul 7, 2010
    Location:
    Bay Area
    #10
    Do you care more about what's on the outside or inside?
     
  11. Cryates macrumors 65816

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    Nov 19, 2013
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    Chattanooga, TN
  12. Brittany246 macrumors 6502a

    Joined:
    Apr 21, 2013
    #12
    They didn't want to waste money on designing the box. That'd be silly. Just slap "iPhone" on it, and they're good.
     
  13. myscrnnm macrumors 65816

    myscrnnm

    Joined:
    Sep 16, 2014
    Location:
    Seattle, WA
    #13
    It's probably just Apple's new design philosophy for packaging. We may well see the next MacBook come with such a box. It's certainly different, but I still like it. The current trend for most companies is minimalism (especially apparent in logos, like those of eBay, Microsoft, and Intel). Although it does make determining the colour a bit more difficult.
     
  14. troop231 macrumors 603

    Joined:
    Jan 20, 2010
    #14
  15. hipnetic macrumors 6502a

    Joined:
    Oct 5, 2010
    #15
    There's something wrong with my box. The embossed shape on the box looks and feels just like an iPhone 6. I thought Joni got rid of all of the skeumorphism.
     
  16. acarney thread starter macrumors 6502

    Joined:
    Jul 3, 2007
    #16
    See, I could kinda understand that a little and fine, drop the iOS and 6 or 6+ name from the box... But that top looks so empty. They could have at least centered the apple logo, maybe in the color of the phone, or "iPhone" or something... Or made the outline look a little more stylish. I honestly thought it was some place holding tray or something :p
     
  17. Steve686 macrumors 68030

    Steve686

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    #17
    It is Apple's representation for "clean slate" and new beginning.
     
  18. OneMike macrumors 603

    OneMike

    Joined:
    Oct 19, 2005
    #18
    Plain box contributes to faster production. Only thing a billion different box types does is slows down packaging. Generally I take the phone out of box and put box away until I sell phone.
     
  19. Mazda 3s macrumors 6502

    Mazda 3s

    Joined:
    Oct 29, 2006
    #19
    They used the money saved on color ink to double the RAM... oh...
     
  20. tonyy macrumors 6502a

    tonyy

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    Dallas
  21. EvilQueen macrumors 6502

    Joined:
    Aug 15, 2013
    Location:
    In my own world
    #21
    That's what I was thinking. This is my first pre-order so I thought maybe that was it. No idea why it was just a white box.
     
  22. phantomsd macrumors 6502

    phantomsd

    Joined:
    Dec 7, 2006
    Location:
    San Diego, CA
    #22
    Correct me if I'm wrong but I saw some gold iPhone 6 unboxing photos where the "iPhone" on the side was actually printed in a gold color. Nice little detail on an otherwise minimalist box.
     
  23. Steve686 macrumors 68030

    Steve686

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    #23
    I have both Golds.
     

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  24. sanke1 macrumors 65816

    sanke1

    Joined:
    Nov 9, 2010
    #24
    Cost cutting measure. In an ideal world, the money saved should have been used to increase the RAM to 2GB. But hey nobody is perfect.
     

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