A watch is also a fashion accessory especially for men. It's one of the few accessory men can express themselves in terms of statues, character etc... And a very important element of a watch is the face of it. Traditional watches have permanent watch faces that never disappears. They are beautiful, elegant and always there when someone looks at you. Smart watches on the other hand don't have permanent watch faces. You need to flick a switch in order to see it, in Apple's case a flick of the wrist. this is where smart watches fail as a fashion accessory. Apple's fray into the fashion industry is a mistake in my opinion. They should have waited for technology to catch up and enable a watch to have at least a full day of life thus enabling the watch face to be permanently on all the time. In conclusion, i think encasing an immature technology inside a $17k gold casing is just wrong and premature.